Hello, Beauty!
Vitamin C can be one of the most effective and versatile ingredients in skin care, but a lot depends on where it is sourced form.
A lot of conventional vitamin C serums use isolated vitamin C compounds, often lab-created from glucose or starch-based sources like corn. That does not automatically make the ingredient bad, but it does mean you are usually getting one isolated form of vitamin C.
One of the most common isolated forms you will see is L-ascorbic acid.
L-ascorbic acid is one of the most recognizable forms of vitamin C. It can be effective, but it is also delicate. Light, heat, and air can cause it to oxidize, which means the formula can lose potency before you even finish the bottle.
This is why we use different sources of vitamin C in different formulas, each one brings something different to the skin.
Wild Fruit Serum uses Kakadu Plum, one of the richest natural sources of vitamin C in the world. Kakadu Plum is especially valuable because it is naturally dense in vitamin C and antioxidant compounds.
For the skin, that means it helps support the look of brightness while also helping defend against visible environmental stress.
This is why Wild Fruit Serum is such a strong choice when your skin looks like it needs more life to it. It is supporting the look of brighter, more even skin with a highly potent botanical source of vitamin C.
Our Citrus Stem Cell Serum uses citrus-derived stem cells, which bring a different kind of support. This formula is more focused on skin that looks stressed, uneven, or like it needs help looking firmer and more resilient.
Citrus-derived stem cells help support the look of brighter, smoother, more energized skin while giving the formula a more active, skin-supportive profile.
So while Wild Fruit Serum is the one I think of for that visibly bright, fresh, radiant look, Citrus Stem Cell Serum is the one I think of when skin needs brightness plus more support for the look of texture, firmness, and vitality.
Then there is Brighten.
Brighten is our concentrated vitamin C boosting elixir. It uses Tetrahexyldecyl Ascorbate, or THD, which is a non-GMO, plant-derived form of vitamin C that is oil-soluble, stable, and designed to work well with your skin’s natural lipid barrier.
That oil-soluble part is important because your skin barrier is lipid-rich. So instead of using a more fragile water-soluble form, Brighten uses a stable form of vitamin C that works beautifully in an oil-based elixir.
It also makes Brighten easy to mix into the products you already use, it is not used like a traditional vitamin C serum.
You add half to one full pump into your serum or facial oil, mix it in your palm, and apply like normal.
And you can mix Brighten with other vitamin C rich serums, like Wild Fruit Serum or Citrus Stem Cell Serum.
Here is why you would want to do that: different sources of vitamin C bring different strengths to the skin.
A botanical vitamin C serum gives you plant-based antioxidant support, while Brighten adds a stable, oil-soluble form of vitamin C that works especially well with the natural oils in your skin barrier.
So when you boost one of your serums with Brighten, you are not just doubling up for the sake of it. You are giving your skin vitamin C support from more than one form.
And right now, Brighten is the free gift in our Memorial Day sale.
You can take 25% off sitewide with the code ASCMEMDAY26, and when your order reaches $150+, we will add a full-size Brighten Elixir ($90 value) for free — but it does end tomorrow.
