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Watch time: 3 min | Tony and Sage’s love story
This past weekend, as I celebrated ❤️ Valentine’s Day with my family, I found myself reflecting on something I’ve taught for years—but still practice every day.
At the beginning of any relationship, we don’t have to try to care. We’re present. We notice. We do the little things without being asked. Not because we’re told to, but because we want to.
And that’s why I’ve always said:
If you act like it’s the beginning of the relationship, there doesn’t have to be an end.
Most relationships don’t break because love disappears. They change because familiarity sets in.
There’s a law at work here: the Law of Familiarity. The more familiar someone becomes, the easier it is to take them for granted, even just a little bit.
To stop noticing them.
To stop appreciating them.
To stop bringing the same energy you once brought effortlessly to the relationship.
Here's a simple example I’ve used for years: taking out the trash.
At the beginning of a relationship, you feel like you’re floating; there’s an element of euphoria. What would you do for that person? Anything. And you do it gladly. You’re looking for ways to contribute and light the other person up.
Over time, the action stays the same, but the meaning changes. It’s no longer something you get to do for the other person, but a have-to-do. And if you’re not careful, appreciation turns into expectation.
What can this person do for me?
How are they meeting my needs?
So here’s the real question I want you to sit with this week: How do you feel when you’re in love?
Because that feeling—generosity, patience, curiosity, presence—that’s not reserved for romance. That’s a way of being. And when you bring that energy into your family, your friendships, your work, your leadership...everything changes.
Thriving relationships aren’t built on grand gestures. They’re built on conscious choices made consistently, long after the honeymoon phase has passed.
Next week, my team is breaking down exactly how to apply these principles in your relationships in Win Your Week, so you can strengthen the relationships that matter most, not just on Valentine’s Day, but all year long.
Because love isn’t something you celebrate once a year. It’s something you practice daily.
Here’s to love my friend, the oxygen of the soul.
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