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Watch time: 2 min | The secret to living is giving
Let me ask you something, -.
Have you ever achieved something you worked incredibly hard for and found yourself asking, What’s next?
You hit the revenue goal. You launched the company. You reached the goal you once thought was impossible.
For a moment, it feels like it's enough. Then the feeling fades.
Because achievement can tell you what you’re capable of.
Contribution tells you what you’re here for.
I've spent more than four decades in the trenches with entrepreneurs. I've built or partnered in over 120 companies.
And I can tell you with absolute certainty: Business is a spiritual game.
Because business reveals what you value. It reveals what you’re willing to stand for.
How much value you’re willing to create.
How much fear you’re willing to face.
How much courage you’re willing to develop.
And how many lives get better because you decided to play a bigger game.
I was reminded of that in a powerful way at our most recent Business Mastery event.
In 32 minutes, our community raised $9,027,358—enough to help rescue more than 18,000 children from trafficking. It's a cause Sage and I care about deeply.
But that story didn’t begin this month.
I'll never forget it. Years ago, a woman stood up in the back of the room at Business Mastery.
She told us what she'd seen with her own eyes—children being bought and sold, right now, in cities like yours.
I couldn't breathe. And I couldn't unhear it. It moved me to my core.
And in that moment, a tradition of giving was born. We raised more than $1 million in thirty minutes.
This month, that tradition became an event record, reaching an extraordinary milestone—more than $9 million raised for an organization working to dismantle trafficking networks.
This is what happens when a group of people decides something is unacceptable—and then takes massive action.
But here’s what I want you to understand.
This kind of impact happens because someone created so much value that people wanted to follow.
That's the whole game: add more value than anyone around you.
But that kind of influence must be earned, and earning it takes courage.
It means doing what’s uncomfortable consistently. It means being creative when the obvious answer doesn’t work. It means refusing to give up when the path you planned disappears.
Because there's always another way.
It's never a lack of resources that stops you. It's a lack of resourcefulness.
And being resourceful requires drive.
That drive is what turns a business into a movement.
When you create something that genuinely makes people's lives better, they want to be part of it.
And when you take the wealth, influence, and resources you create and use them to serve something greater than yourself, your business stops being a business.
It becomes a force—something that keeps giving long after you're gone.
The secret to living is giving, my friend. Not about what you can get, but how much value you can give.
The ultimate measure of success is what becomes possible for someone else because of it.
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