The Summer Edit: Outfits, Scent, Spirits and the 30 Things Worth Cutting From Your Life

The outfits, fragrances and spirits worth investing in - plus 30 habits to drop immediately.

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May 29, 2026 5:30am EDT

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10 Summer Outfits Every Man Should Master

Summer dressing is where wardrobes reveal themselves. From the Breton-and-chinos combination that never ages to the linen shirt that doubles as beach-to-bar armour, Ape runs through ten failsafe warm-weather outfits - covering office heatwaves, summer weddings and everything in between.

30 Things Every Man Should Stop Wasting Time On

Less addition, more subtraction. From arguing with strangers online and keeping clothes that no longer fit, to chasing approval from people you don't even like - this is a sharp, unsentimental audit of the habits, thought patterns and dead-end routines quietly costing you time, money and clarity.

15 Luxury Men’s Summer Colognes That Are Worth The Money

Warm weather is unforgiving on fragrance - cheap compositions turn cloying, fresh notes vanish within the hour. Ape's edit of 15 genuinely premium summer scents, from Creed Virgin Island Water and Tom Ford Neroli Portofino to Penhaligon's Blenheim Bouquet and Byredo Bal d'Afrique, makes the case for investing properly.

7 Affordable Spirits Every Drinks Cabinet Needs

A well-stocked drinks cabinet doesn't require a limitless budget - just considered choices across the right categories. From Citadelle gin and Angostura Founders Reserve rum to Maker's Mark bourbon and Ocho Plata tequila, these seven bottles (all around or under £40) deliver serious quality and genuine versatility.

11 Luxury Pieces That Will Upgrade Your Summer Wardrobe

The best summer wardrobes are built on restraint and the right fabrics. From Italian linen shirts that improve with wear and silk-cashmere knits for cooler evenings, to tailored shorts and suede sneakers that do the heavy lifting across any occasion - these are the pieces worth spending properly on this season.

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