Dear ,
It's Rachel here, the founder of Apéro. It has been a while since I last reached out to our amazing Community, and I couldn't be more thrilled to share some incredible changes happening behind the scenes.
Since our humble beginning in 2017, Apéro has grown and evolved, thanks to the ongoing support from individuals like you. As of this year we have redirected our brand to have a special focus on functional and stylish clothing for women embarking on their motherhood journey.
This transformation has been incredibly meaningful to me, personally. It stems from my own journey and struggles with infertility and IVF. The profound empathy and understanding I gained from that experience ignited a deep desire to create clothing that speaks directly to the comfort and functionality needs of pregnant and breastfeeding women.
I feel blessed to have my beautiful daughter, Alaska, thanks to IVF, and I am endlessly grateful for the journey that brought her into my life. My own experiences have inspired this new chapter for Apéro, and I couldn't be prouder of the direction we are taking as a maternity fashion brand.
Our product range has been thoughtfully redesigned with you, our cherished community, in mind. Drawing inspiration from the runways, we've curated stylish, functional, and comfortable clothing that accompanies you through every stage of motherhood. From the early days of pregnancy to the joys of breastfeeding and beyond, our designs cater to your needs without compromising on style or individuality.
Our commitment to you remains unwavering – Apéro continues to be a brand designed by women for women. Your support has been the driving force behind our growth, and I want to extend my heartfelt gratitude to each and every one of you for being part of the Apéro family.
Together, I hope we can celebrate the strength, resilience and beauty of motherhood, and I'm excited to see how Apéro becomes a special part of your journey. Thank you for your continued trust and support.
Warm regards,
Rachel and the Apéro Team x
