The spirit of Aspen has always been about innovation with the goal of renewing the mind, body, and spirit to inspire a better world. Today, we’re thrilled to announce the launch of our refreshed performance and lifestyle apparel brand, Aspen Collection, and on-mountain experience, Eleven212.
Over the past year, we embarked on a strategic review of the ASPENX brand and thoughtfully collaborated with our community and on-mountain experts to develop an evolved brand positioning. This strategic shift is an authentic reflection of our values and the unique heritage and ethos that makes Aspen so special.
Drawing inspiration from our majestic mountains, deep heritage, vibrant community spirit and experiences, and shared values, each piece embodies thoughtful craftsmanship and refined design. Aspen isn’t just a place—it's a magnetic force. A life lived in pursuit of adventure—and without limits. Aspen Collection is designed to keep you pushing boundaries with timeless pieces that will meet you in the moment.
Boundless by Nature. Built to Live Fully.
We’re reimagining what we offer with new products, a refreshed look, and an evocative feel. Experience Aspen Collection through:
