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Dear Athletic Community Member -
We hope this finds you having a healthy and happy start to 2022. Thank you so much for your support and enthusiasm as we revolutionize brews for the modern lifestyle.
When we launched in May 2018, we made a commitment to brew non-alcoholic beer that was uncompromising in every way and to win awards versus the best full-strength competition. We have worked extremely hard to deliver on that commitment - sourcing the best ingredients from malt to hops to packaging and hiring the most talented team to bring quality that will surprise and delight our customers every single time.
Like many in our industry and manufacturing at large, we are seeing inflationary pressures across our entire business from farm to glass. In order to deliver on our commitments to quality, our environment, and to provide consistent jobs for our teammates, we need to move up as well. Starting on Feb 15th, we will be raising prices across our non-alcoholic beer offerings.
We know this price increase impacts our entire community - and we have held off as long as we can in foregoing price increases in 2019, 2020, and 2021. In order to minimize this as much as possible, we will grandfather all subscriptions prior to Feb 15th in for all of 2022 at the current pricing.
Thank you so much for your support in helping us change the way people drink. In the past 3 years, we have gone from one of the smallest breweries in the country to one of the most highly awarded, and we are deeply committed to continuing to deliver on those expectations. Every Athletic Brewing purchase is a step towards a positive impact on your lifestyle but also in improving the environment for all. We have some exciting innovations and expanded distribution coming in 2022 to help serve you better.
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