Dr. Shereene Idriss' AB Ritual

Discover the science-backed formulas the Board-Certified Dermatologist reaches for in her everyday routine.

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August 13, 2026 9:35am EDT

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Dr. Shereene Idriss

A Shared Commitment to Science-Led Skincare

Known for her evidence-based approach to skincare, Board-Certified Dermatologist Dr. Shereene Idriss has built a global following by helping people better understand their skin. Her thoughtful philosophy aligns with Augustinus Bader's commitment to innovation and scientific research, making this collaboration a natural meeting of expertise.

Discover the formulas she returns to time and again, alongside her personal insights into what makes each one an essential part of her routine.

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DR. IDRISS' HYDRATION ESSENTIAL

The Rich Cream

Intensive nourishment for dry, dehydrated and mature-looking skin.

WHAT MAKES THE RICH CREAM UNIQUE?

Most moisturizers just hydrate. The Rich Cream goes a step further and that step is the proprietary TFC8 technology, which creates the optimal environment for renewal.

– Dr. Shereene Idriss

Powered by TFC8®, Evening Primrose Oil, Hyaluronic Acid and Vitamin E, The Rich Cream delivers intensive nourishment to dry, dehydrated skin.

The rich, comforting formula helps strengthen the skin barrier, reduce moisture loss and improve the appearance of fine lines and wrinkles for a smoother, healthier-looking complexion.

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A ROUTINE ESSENTIAL

The Essence

Hydrate, gently exfoliate and prepare skin for the next steps in your routine.

WHAT DOES THE ESSENCE DO AND WHEN SHOULD IT BE USED IN YOUR ROUTINE?

It is an exfoliating and hydrating step in one. Using this a few nights a week, maybe even every night because it is so gentle after cleansing, will help to improve your skin texture, reduce the appearance of your pores and help to regulate sebum secretion.

– Dr. Shereene Idriss

More than a traditional essence, this multitasking formula combines TFC8® with gentle exfoliating and hydrating ingredients to help refine skin texture, visibly minimize pores and replenish hydration after cleansing.

Skin is left refreshed, balanced and perfectly prepared for the next steps in your routine.

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DR. IDRISS' TARGETED EYE CARE

The Rich Eye Cream

Deep nourishment for the delicate eye area.

WHAT DO YOU RECOMMEND FOR TIRED UNDER EYES?

The Rich Eye Cream is the one that I reach for when my eye area needs a little bit more nourishment, more hydration, more comfort. The combination of intelligent peptide delivery plus deep barrier nourishment is exactly what that area needs and it's the difference between an eye cream that just hydrates for maybe an hour and one that actually helps the quality of your skin over time.

– Dr. Shereene Idriss

Designed to target visible signs of fatigue around the eyes, The Rich Eye Cream combines TFC8® with the Matrikine Anti-Wrinkle Complex and Low Molecular Weight Hyaluronic Acid.

The deeply hydrating formula helps soften the appearance of fine lines and wrinkles while leaving the delicate eye area smoother, plumper and more refreshed.

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