B2B Wave

US · b2bwave.com

Wave hello to our new features 🚀

Smarter fulfillment, deeper insights, and admin improvements, all on B2B Wave.

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January 29, 2026 3:00pm EST

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Hello 👋,

We’ve released a new set of B2B Wave product updates designed to help wholesale teams operate more efficiently across order management, fulfillment, reporting, and admin controls.

FEATURED HIGHLIGHTS

EASIER ORDER MANAGEMENT
Automatic order splitting for backorders

Make order management easier by automatically creating a separate order for backordered items. The result? Uninterrupted order fulfillment, as you and your buyers always know what ships now vs. later.

Learn more →

COOL NEW UPDATE
Demand signals tracking

The updated Customer Activity report tracks when buyers attempt to order unavailable products or in quantities exceeding stock levels. Uncover demand trends, tailor customer recommendations, and plan inventory more accurately using actual buyer demand.

Learn more →

BETTER MANAGEMENT

Admin API key reset

Admins can revoke and regenerate API keys instantly (without relying on support) and maintain full control over API access to your account.

Learn more →

MORE UPDATES

Multi-select order status filter
The Orders menu just got more powerful. View multiple order statuses in a single view or export, making it easier to review in-progress, fulfilled, invoiced, or closed orders without switching between filters.

🔜 Coming soon: Multi-select filters for payment options, shipping options, sales rep, and brand.
Learn more →

Drilled-down filtering
Filter Customer Product Sales reports using customer attributes (e.g., customer type) to compare product performance across customer groups and see which products resonate with specific buyer segments.
Learn more →

Custom matrix-style order export format

Export orders in a matrix format (products as columns, customers as rows) to speed up fulfillment workflows and align exports with tools like Sage. No manual spreadsheet manipulation required!
Request activation →

Impersonation navigation improvements
Admins impersonating customers now have one-click access to the Admin Dashboard, Orders, and Customers menus, making buyer onboarding, account configuration, and troubleshooting easier.
Learn more →

📌 Want the full breakdown?

See the full product update article on our blog.

Want a walkthrough?

We’d be happy to show you how these updates fit into your workflow or help you enable them for your account. Just email us at [email protected].

CUSTOMER SPOTLIGHT

How Hatch Coffee streamlined wholesale operations and accelerated payments

Hatch Coffee scaled a complex wholesale operation across Canada using B2B Wave to automate ordering and invoicing, and streamline payments. All this, while reducing manual work, maintaining the fast fulfillment they’re known for, and building stronger customer relationships.

Here’s what they’ve achieved since launching their B2B platform in 2023:

Payments landing 5 days sooner
4 hours reclaimed weekly on invoicing

Read the full story →

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See you next time with more fresh updates!

B2B Wave

71-75 Shelton Street

Covent Garden

London, London WC2H 9JQ

United Kingdom

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