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, the excitement is building!
The other day, I revealed major details of my newest “turn back the clock” canine health innovation:
Super20
The canine superfood topping powder designed to support your pup’s health from snout to tail.
And since then, here’s what I’ve noticed:
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We had a massive surge of applications to join the early access list.
In fact, there are now only a few slots still open…
Which is why I'm thrilled you made it onto the list early.
You'll get your access to Super20 a full hour before it’s released to the general public!
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Our call center agents have received record amounts of calls from folks ready to order now…
And wondering if they can even preorder Super20.
Now, Super20 is NOT available just yet (it’ll be released to the early access list on Friday, July 21st at 11 AM EST)...
But all these phone calls are a good indicator:
We’ve got a really big hit on our hands!
And we’re likely to sell through our introductory batch FAST.
- My inbox is flooded with questions from curious dog parents
Now, this one I expected.
As a dog mom, I always ask a ton of questions before giving my beloved pups something new.
And I’m THRILLED to see the dog parents in this community doing the same.
So today, I’m going to answer a few of the most common questions I’m seeing here in the Badlands Ranch inbox.
Starting with “the big one:”
When can I order Super20 for my dog?
Your Super20 Early Access link will be available Friday, July 21st, at 11:00 AM EST.
(That’s 10 AM Central, 9 AM Mountain, or 8 AM Pacific — so set your alarm accordingly!)
And make sure you’re on your computer (or phone) a few minutes early, so you can order while there’s still inventory available.
Now, because Super20 is our first-ever supplement…
And our first-ever food topper…
We had a lot of questions about the formula itself, starting with:
Why did you create Super20?
I created Super20 to fight HPA Overload — a widespread (but under-discussed) problem which could be the reason so many dogs on the planet are sluggish, sick, and aging before their time…
It happens when your dog’s body is overloaded with modern stressors they simply haven’t evolved to handle — things like sirens, fireworks… even cleaning chemicals.
And it can cause their entire immune system to break down.
When your dog’s body stays on “high alert” all day, it can cause:
→ Skin issues like itching, bald spots, and paw or tail chewing
→ Gut health issues like mushy poops, smelly gas, or other digestive problems
→ Joint problems that affect mobility and energy
→ Stressed out moods that make them agitated and act out
And even organ issues that lead to other serious health problems and scary visits to the vet.
It can leave dog parents feeling helpless and even heartbroken — because they simply don’t know what to do for their best friend.
But based on my extensive research, there ARE things we can do as dog parents to combat HPA overload…
And one of the best ways to support your dog’s lasting health is with herbs.
But not just any old herbs from the garden.
I’m talking about specific canine health “super herbs” backed by cutting edge research.
See, your dog’s wild ancestors actually consumed herbs on a regular basis…
Whether they grazed on plants in nature…
Or munched on the content of other animals’ stomachs…
They were getting PLENTY of energy, immunity, and health-promoting herbs in their day-to-day diet.
So when I developed Super20, I wanted to create a formula that works WITH your pup’s existing food…
Delivering the incredible health benefits of their ancestral diet (without them needing to hunt or graze)…
In a way that’s beyond easy to use…
With powerful nutritional benefits to support your pup’s energy levels, digestion, mood, skin, joints, and snout-to-tail wellbeing.
Which brings me nicely to another common question:
I already use Superfood Complete — do I still need Super20?
By giving your pup Superfood Complete, you’re giving them a great nutritional base to grow on.
And chances are — you’ve already noticed a boost to your pup’s digestion, energy, and overall health, just by changing up their food.
But by adding Super20 to your dog’s Superfood Complete — you’ll be supercharging their diet to a whole new level, with additional health-boosting ingredients, including:
- A powerful selection of immune-supporting mushrooms to keep your pup’s body feeling powered-up and strong
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Mood-supporting ashwagandha, to keep your pup feeling content, calm, and restful, even when stressors arise
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Soothing milk thistle to promote smooth digestion, and support your pup’s healthy liver
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Astaxanthin from algae, one of the most powerful anti-aging nutrients on the planet
- A potent omega-3 blend to support your pup’s healthy skin, mobile joints, and silky coat
And to put it simply: These bonus ingredients just couldn’t all fit in Superfood Complete (no matter how hard we tried).
So I created Super20 as the perfect complement to my air-dried dog food…
But also as a nutrient-dense topper that can be used on any dog food — to deliver powerful, health-supporting ingredients in every meal.
Now, for my next question — I got some help from someone on the Badlands team.
She was one of the first people to give Super20 to HER dogs, so I figured she’d be the best to talk about the day-to-day experience.
Meet Kate and her rescue dogs, Bowie and Noodle:
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Bowie is the gray dog relaxing with her ball — and Noodle is the goofy one front and center.
I was lucky enough to be one of the first people to try Super20 for my pups. I snagged a jar or 2 as soon as we got them in the warehouse, just so I could share this firsthand experience with you.
I’ll write in green, so you’ll know when it’s me writing, versus when it’s Katherine.
Will my dog like Super20?
In my experience, it’s a resounding yes! Both of my pups like Super20, and to be honest, it’s kind of a miracle.
Bowie, my gray dog, is a REALLY picky eater, and she gobbled up her food once I sprinkled Super20 on it (she’s on a prescription diet, so we asked our vet before adding it).
Noodle loves just about anything, and Super20 is no exception. She’s tried to shove her whole nose in the jar on multiple occasions.
It has a savory, mussel-based flavor, but my favorite part is:
There’s no fishy smell!
So the dogs go nuts, and I don’t have to deal with “fish breath” after.
How do I use Super20?
Using Super20 could NOT be easier, even when you’ve got 2 dogs underfoot.
All you need to do is scoop the powder into your dog’s existing food, give it a stir, and feed your pup.
The powder sticks nicely to food, even without adding water, and it doesn’t get everywhere when you’re scooping it.
I’ve used it with Superfood Complete for Noodle, and with a kibble-style food for Bowie, and it’s great either way.
When will I start to see results?
Like every health product, it takes time for nutrients to build up in your pup’s system…
But one of my favorite things about Super20 is the LITTLE changes I started seeing within the first couple of weeks:
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Noodle’s a pretty itchy dog — and I noticed she stopped scratching and chewing her paws.
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Bowie’s poops are more normal-looking, and they’re WAYYY less messy to clean up.
- Both pups have seemed extra playful and cheerful during the days.
And that’s after just a few weeks — I can’t wait to start seeing even bigger changes as I keep the girls on their food.
This is especially exciting for me because my pups are tough cookies…
And if it works for them, I know it can work for just about any dog!
I can’t wait for your pup to try it, and for you to see how pawesome they feel.
I’m going to turn the email back over to Katherine now — thanks for listening to MY story!
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, I hope you enjoyed hearing from Kate as much as I did.
It’s so nice hearing such positive reviews from her pups so early on — and I hope your dog is next on the “Super20 Success Stories” list.
Which brings me to my next (and last) question for this email:
I'm on Early Access - how soon should I shop the sale?
Here’s the thing about our Early Access list:
Being a part of the list is the best way to ensure you’ve got a chance to buy...
But due to the size of our list - it's not a guarantee.
Like I said — we’re already seeing record demand for this formula (it could be even more popular than Superfood Complete).
And our introductory batch is pretty limited…
So there’s a chance we run out of introductory stock even before the early access hour ends.
Which is why I strongly encourage you to be on your computer right at 11 AM on Friday, July 21st - to at the front of the "line" to claim your pup's supply.
That way, you’ll have the best chance of snagging your pup’s supply of this ultimate “turn back the clock” formula, Super20.
, I hope this helped any questions you may have about my newest health innovation.
Remember — the big day is Friday, July 21st, at 11:00 AM EST…
But in the meantime, be sure to keep an eye on your inbox — because there’s a few surprises yet to come.
Talk soon!
To your dog's health,
Katherine Heigl
P.S. Actually, there’s one LAST question I want to answer before I go:
What if my dog doesn’t like Super20?
Well, like Kate shared above — Super20 is virtually picky-eater proof. I mean her dog Bowie will turn up her nose at a nice piece of chicken… but she absolutely goes to town on Super20.
Granted, all dogs are different.
And some of them can be REALLY stubborn.
Which is why it’s so important to remind you:
Your order is ALWAYS covered by my 90-Day Customer Satisfaction Guarantee.
That way, if your picky pup doesn’t love the taste…
Or, in the unlikely event you’re not thrilled with your results…
You can return your jars of Super20 (even the empty ones!) for a full refund of your purchase price.
It’s my way of ensuring you never pay for a Badlands formula you don’t absolutely love.
Because you — and your sweet pup — are simply too important to me.
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