MARKETING SCHMARKETING
There’s a tone that many brands take when marketing beard products. It’s a sort of ultra-macho, you’re-not-a-man-if-you-don’t-have-a-beard tone.
Maybe you’ve seen examples of this on the internet.
But to us, it seems like most beard-related brands are only interested in trying to convince you that you’ll get the girl (or all the girls) if you just grew a burly beard and used their products.
Boy, do we hate that.
We don’t know who needs to hear this, but growing a beard and using Beardbrand products won’t do any of the following for you:
• It won’t make you any more masculine.
• It won’t help you get the girl or anyone that you’re hoping to attract.
• It won’t make you a better father, son, brother, husband, partner, friend, employee, boss, or community member.
What will help you do everything listed above is being confident in who you are and loving the man staring back at you in the mirror.
Look, we don’t care if you grow a beard or not. We care about helping men invest in themselves and their personal growth. It just so happens that we believe grooming to be an essential catalyst in helping you be awesome.
So, maybe we’re shooting ourselves in the foot, and we’d sell a lot more products if we resorted to juvenile marketing tactics. Oh, well. We’re more interested in creating a community of awesome men who just want to Keep on Growing.
