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*Excludes sale items, men’s and women’s fragrances, beauty purchase with purchase offers, Beautyspace Brands, Dermalogica, Dyson, Jo Malone, La Mer, Shark Beauty, Tom Ford and Touchland. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands and items shipped directly from vendors on belk.com, Belk Market, Belk Outlet or Belk gift cards. Valid online only May 20-25, 2026 until 11:59pm ET.

*Excludes Doorbusters, Daily Deals, Weekly Spotlight, Clearance, Red Dot, Super Buys, 1.State, 4ocean, 7 For All Mankind, Abercrombie, Adidas, AK Anne Klein, Alegria, Andie, Anne Klein, Annieglass, baby gear, BB Dakota, BCBG, Bearpaw, beauty department, Beautyspace Brands, BedHead PJs, Belk Silverworks, Belk Sterling Silver, Billabong, Birkenstock, BLANKNYC, Bombas, Brahmin, Bric’s, Briggs and Riley, Brooks Brothers, Cabana Life, Callaway, Calphalon, Calvin Klein, Capri Candle, Carter's Sleepwear, CeCe, Champion, Charles Tyrwhitt, Chaser, Coach, Cole Haan shoes, Columbia, Converse, Costa Apparel, Coton Colors, Crocs, Cuisinart, Cupshe, Curvy Couture, Dansko, Dee Ocleppo, DeLonghi, Democracy, Dermalogica, DKNY Sportswear, Dock & Bay, Dolce Vita, Donald Pliner, Donna Karan apparel, Donna Karan New York jewelry, Draper James, Dyson, Eileen Fisher shoes, Eileen West sleepwear, El Arroyo, Elomi, En Saison, Fashionphile, fashion tech, fine jewelry and watches, Evelyn & Bobbi, FitFlop, Flag and Anthem, FloGrown, Fossil, Frederique Constant, Freedom Moses, Free People, Frye handbags, shoes and men’s furnishings, Golden Rabbit, Habitual, Happy Socks, Halston, Havaianas, Herend, Hey Dude, Hobo, Hugo Boss, Hunter Boots, Hurley, Hush Puppies, Instant Pot, Itzy Ritzy, Jack Rogers, Jantzen, Johnston & Murphy shoes and belts, Jordan, Jovani dresses, Juliska, Junk Food, Karen Kane, Karl Lagerfeld sportswear, Kasper, Kate Spade, Katie Kime, Kay Unger, Keds, Keen, Kenneth Cole, Kensie, Keurig, KitchenAid, Klassic Kloth, Koolaburra, K-Swiss, Lacoste, Lauren Ralph Lauren women’s sportswear, dresses, handbags, jewelry and accessories, L'or Barista, Le Creuset, Leegin, Levi’s, Lilly Pulitzer, Little Planet, Lucky Brand, MacKenzie-Childs, Magicsuit, Magnetic Me, Mary Meyer, Maude Vivant, Merrell, Michael Aram, Michael Kors, Michelle McDowell, Miraclesuit, Molly Bracken, Movado, N by Natori, Nespresso, Nike, Patricia Nash, Polo Ralph Lauren, prAna, Puma, Quiksilver, Ralph Lauren, Rebecca Minkoff, Reef footwear, Riedel, Rip Curl, Robeez, Roxy Apparel, Ruffle Butts, Sail to Sable, Salt Life, Sam Edelman, Sancuary, Scout, select kitchen electrics, cookware, prep, bakeware, and luggage, select men’s designer basics, select modern, contemporary and resort apparel, select toys, Shark Beauty, Simone Perele, Skip Hop, smart home department, smart wearables, SMEG, Sorel, Southern Tide, Spartina, Sperry, Stellah, Steve Madden, Stuart Weitzman, Sub Urban Riot, Sunny Life, Sunsets, Superga, Swiss Crown Pre-Owned Rolex, T Tahari, Ted Baker, Tempur-Pedic, Teva apparel and shoes, Thymes Candles, Timberland, Tissot, Tommy Bahama, Tommy John, Touchland, Trapp Candles, Trina Turk, True Religion, Tumi, Under Armour, Valentino by Mario Valentino, Vera Bradley luggage & travel accessories, Vietri, Vince Camuto, Vineyard Vines, Vionic, Vitamix, Wacoal, Waterford, What Goes Around Comes Around, Wolverine, Zubels, fine jewelry trunk shows and service plans and all leased departments. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands and items shipped directly from vendors on belk.com, Belk Market, Belk Outlet or Belk gift cards. Additional brand exclusions may apply. Valid in-store and online May 20-25, 2026 until 11:59pm.

†Subject to credit approval. Exclusions apply. Belk reserves the right to change the exclusions without notice. Offer applies to first day's purchases made (after discounts) on a new account opened. A 25% off coupon is required and will be provided upon credit approval. Applicants who do not receive a credit decision at the time of their application, but are later approved, will receive a 20% off coupon in their credit card package. 1,000 Bonus Belk Reward Points will be applied to your account (equaling $10 Bonus Belk Reward Dollars) when a purchase is made the day the account is opened. The $10 Belk Reward Dollars will be issued and will be made available digitally through your Belk Rewards+® account or in-store at the register within 10 days of opening your account. Only one $10 Bonus Belk Reward Dollars offer per account. See the Belk Rewards+® Program Terms for details on earning and redeeming Rewards. 25% off offer is valid on Belk Rewards+® credit card purchases made online May 22-25, 2026. One offer per cardholder. Not valid towards beauty purchase with purchase offers, fine jewelry monograms, service plans and trunk shows, gift cards, leased depts., phone orders, prior purchases, salon services, shipping, video games and gaming systems, What Goes Around Comes Around luxury vintage handbags, special orders, taxes or items shipped directly from vendors on belk.com.