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Core values are the handful of things that drive your decisions, even when you're not consciously thinking about them. They're not goals, and they're not personality traits. They're the standards you use to decide what's worth your time, what's worth saying no to, and what you won't compromise on. Most people can't name theirs clearly, and the fewer you can articulate, the more your choices end up default instead of deliberate.
When your day lines up with what you value, you lose track of time instead of watching the clock. When it doesn't, even necessary tasks start to feel flat.
Ask people what they value and you'll get two different reactions. Some answer almost instantly: family, freedom, growth. Others go quiet, genuinely unsure, even though it's clear they care about something. Either way, here's a small taste of what the deck walks you through:
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Quick Gut Check
Next 3 seconds: which one do you reach for?
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Freedom
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Growth
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Connection
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Adventure
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Family
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Creativity
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Picked one? Find your message below.
| 🕊️ Freedom: Rigid schedules probably bother you more than you let on. |
| 🌱 Growth: You're already thinking about what's next, even mid-project. |
| 🤝 Connection: Time with people you care about never feels like wasted time. |
| 🧭 Adventure: Routine wears on you faster than it does on most people. |
| 🏡 Family: Everything else gets negotiated around this one, without much debate. |
| 🎨 Creativity: You'd rather make something imperfect than not make anything at all. |
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That took about three seconds. Here's the part that takes real work: what does that word mean to you, specifically, and how does it show up in a Tuesday, not just in theory. That question is where most people stop, and where the deck starts.
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How To Define Your Core Values
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Flip through the deck's 150 words, one at a time. No overanalyzing, just sort into three quick piles: No, Maybe, and Hot Yes. |
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Shrink your Maybe pile down. Keep only what genuinely resonates, let the rest go. |
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Torn between two similar words? Look for the umbrella term. Curiosity might really be what's driving your creativity, so keep whichever one fits best and discard the other. |
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Rank your final three in priority order. That's it, you're done. |
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| Best Seller |
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150 Cards |
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Partnered with The ONE Thing |
Core Values Deck
$25
Created with the team behind The ONE Thing. Flip through 150 words, sort by instinct, and land on the three that run your decisions, solo or with the people you're closest to.
Unlock Your Top 3 Words →
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People who genuinely live in line with their values consistently report lower anxiety and depression, and higher life satisfaction, not just people who can name a value, but people who act on it day to day, according to a 2024 study in the Journal of Personality. Naming a value is the easy part. Living it is what changes anything.
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I've found it a lot more useful in watching other people do it, because you learn a lot about a person from what they pick.
Josh, verified buyer
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This wasn't just a feel-good exercise. My husband ended up doing it too, and it led to some genuinely meaningful conversations.
Gina M., verified buyer
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That's worth remembering if you do this with a partner, your family, or your team this fall. It's a tool for figuring out your own three words, sure, but watching someone else sort their pile tends to tell you more about them than months of small talk usually does.
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“Your next step is simple. You are the first domino.”
Gary Keller
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Go be the first domino,
BestSelf Team
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P.S. If you already know your core values, hit reply and tell us one of them, and how you live that value day-to-day. |
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