Have you noticed how many products online now feel strangely interchangeable?
The same packaging.
The same buzzwords.
The same “viral” ingredients.
The same aesthetics.
The same endless recommendations.
This isn’t accidental.
Modern algorithms increasingly reward familiarity.
Once a product performs well online:
Eventually, the internet begins optimising toward sameness.
The safest products for algorithms are often the products that already resemble what’s working.
That can make genuine innovation harder to find.
At BLAQ, we believe skincare should feel personal.
Not algorithmically generated.
Because innovation should come from understanding skin.
Not simply understanding search rankings.
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