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Shaping a book around your reader

25% off photo books, paperbacks + more continues.


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25% off photo books, paperbacks + more continues.
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Blurb
25% off
With 25% off all book formats,* now is the time to plan your next project.
One of the best places to begin? Knowing who you're creating it for.
Create now
Use code: CHOICE25B
Blurb

Create for someone, not everyone

The clearer your audience, the stronger your book becomes.
Here’s what to consider as you shape your content.

Picture one person

Instead of writing for everyone, imagine one ideal reader. From tone to layout, it makes every decision much easier.

Design with them in mind

Think about how they'll
experience your book. Will they flip through it on a coffee table, read it cover to cover, or receive
it as a gift?

Deliver on your promise

A reader should know exactly what kind of book they're getting from the cover, title, and first
few pages.

Make a book
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Blurb ®, a division of RPI Print, Inc.
3325 S 116th Street, Tukwila, WA 98168, USA
© 2026 RPI Print, Inc., All Rights Reserved
*Save 25% on photo books and 25% on paperback and hardcover books, notebooks, journals, and magazines uploaded to your own account with code: CHOICE25B. Offer valid through August 27, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, & magazines uploaded to and purchased through your own account. The discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is good for two uses, and cannot be used for ebook or PDF purchases, and wall art, or combined with volume discounts, custom orders, other promotional codes, gift cards, or used for adjustments on previous orders.
 
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