Brow Trends to Try in 2025

From bold to feathered, here are the top brow trends and the best products to achieve them.

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March 12, 2025 7:00pm EDT

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Brows That Make a Statement

Hey Gorgeous!

What if we told you that by focusing on one feature, you could completely change your overall look? Well, we truly believe that’s the case with your brows!

Your eyebrows frame your face and can alter any makeup look significantly when styled in various ways. So, why not give our favorite little duo the attention they deserve?

Here are the biggest brow trends of 2024 and how to achieve them:

Laminated & Lifted- Get that salon-style lift with Epic Brow. Sculpt and set brows for an ultra-defined look. You want to start with the gel brush at the base of your brow and brush up toward your forehead. Once the hairs have loosened a bit, begin to brush them in the definition and shape you prefer. Fill in as needed with the pen side of the Epic Brow for a more bold look.
Feathered & Fluffy – The Essential Brow Trio gives you soft, natural definition with a powder finish. Use an angled brush to swipe hair-like strokes on your brows, shaping them ever so softly with the powder to give you more of a blurred definition.
The Bold & Defined Brow– Use Brow Assist for an ultra-defined, smudge-proof look that adds structure. The Brow Assist uses a brow-defining brush along with a smooth, creamy pencil to give you the bold definition you’ve been looking for.