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Hi there,
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Yegor here. This is a different kind of email, so I'll be straight with you.
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Brainrich is a small, self-funded family business.
The last two years have been the hardest in our entire history. Tariffs raised our costs overnight, and cash flow this year is the tightest it has ever been.
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Here's where our fall stands. We have inventory today, including our Canadian warehouse, but it's limited. At the current pace,
we'll probably be sold out by the end of October. Most years we make it to mid or late November before selling out, and every single year we can't manufacture enough in time for Christmas, because we can only build what we can pay for upfront.
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The fix is simple economics. When we place a bigger production order, two things happen:
production gets more efficient, and we gain real negotiating power on the cost of materials. Bigger run, lower cost per gym. The only thing standing between us and that bigger run is cash.
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So I'm offering two ways to be part of the next run:
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1. Pre-order at 25% off. If you can wait
60 to 90 days for delivery, use code
PREORDER25 at checkout. You get 25% off; we get to place a bigger, more efficient order. Everyone's gym costs less because of it.
The code expires Monday, August 31.
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→ Pick your gym, then enter PREORDER25 at checkout
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2. Lend us your experience. I'm also exploring financing for the next production run. If you work in small-business lending or investing, or you've funded inventory for your own company and know this road,
reply to this email. I'd genuinely like to talk.
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And if you'd rather just buy from what's in stock and have it ship now, that works exactly as always:
see what's on the shelf. HSA/FSA checkout and financing work on every model. One quirk worth knowing: if a model shows out of stock online, reply to this email before giving up on it. We sometimes can still fulfill it from Canada.
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No pressure on any of this. Ten years from now I want to still be building these gyms, and the families on this list are the reason we've made it this far. Thank you.
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— Yegor
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Founder, Brainrich Kids
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P.S. As you may know, we seldom offer discounts, for a simple reason: we don't overcharge in the first place. Manufacturing our gyms is already expensive, and our prices reflect what they truly cost to build, so you may never see a 25% discount from us again. Even at Christmas we run no discounts: that's when demand is highest and our inventory is most limited. This offer exists only because pre-orders fund the bigger production run, and
it ends Monday, August 31.
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P.P.S. Every reply to this email lands in my inbox, not a support queue. Pre-order questions, investor conversations, or just telling me which model your kids won't get off, I read all of it.
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Brainrich Inc. · brainrichkids.com
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