Only 6% of consumers “just click the top result”. So what wins over the other 94%?

Insights from 1,200+ consumers on local search behavior

Every day, potential customers are choosing between local businesses online and many lose those customers without ever knowing why.

Our latest Consumer Search Behavior research reveals that most buying decisions come down to a handful of factors that are completely within your control.

Top 5 signals searchers look for before they choose a business

Often, it wasn't because another business ranked higher. It was because the listing looked neglected, information was missing, or reviews were outdated.

Read the full report to see what makes consumers choose a local business, and how to make sure yours makes the cut.

This is the final report in our three-part Consumer Search Behavior series. If you missed the first two, you can catch up on how consumers find local businesses and where they search before they choose.

Local Search Grid, rebuilt

We've rebuilt Local Search Grid to help you get from rankings to action, faster. Compare historical performance, and uncover AI-powered recommendations to improve visibility across every part of the map.

Start your free trial to see it in action.

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