Google is #1 for local search, but three-quarters use more than one channel

Insights from 1,200+ consumers on local search behavior

Google remains the number one place consumers start their local search but our latest research found that 75% use more than one channel before choosing a business.

Here's what we found:

52% started their search on Google

With around two in five consumers who started elsewhere returning to Google before deciding.

73% searched on a mobile device

Most local searches happen on the go, making a mobile-friendly presence essential.

23% used AI in their latest search

But most still checked Google or other channels they trusted before making a decision.

Read the full report to see how local search behaviour is changing, and what your business can do to stay visible at every step.

Next in our series, we'll explore the signals that help customers choose your business, and the ones that might put them off.

What's new in the BrightLocal platform

You'll now find a clearer view of each location's performance, a new way to measure local search success, and AI-powered insights to help you prioritize your next steps.

For a quick overview, watch our founder, Myles, walk you through the updates.

Start your free trial to see it in action.

Already tried BrightLocal? Restart your trial here.

This week’s top stories