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Hi there,
We want to tell you about something we have never done before.
In fourteen years, Sara Jones has shared a great deal with this community. The courses. The knowledge. The belief that real, life-changing education should be accessible to everyone.
But there is one thing she has never shared, until now.
The blueprint.
The exact strategy, the systems, the thinking, and the inner work that took Centre of Excellence from a single idea at a kitchen table to a business that has generated over £50 million in revenue and served more than two million students across 150 countries.
Starting this summer, Sara is sharing all of it. Personally. Live. With a small founding cohort of people who are truly ready to build something extraordinary.
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🌟Introducing the Scale Up: Business Mastery Diploma
A six-week live mentorship programme taught personally by Sara Jones, founder of Centre of Excellence, Forbes Business Council member, and builder of a £50M global business.
This is not a pre-recorded course. This is not a group coaching programme where you're one of hundreds. This is direct, personal mentorship from a founder who has done exactly what you're trying to do, and is ready to show you how.
Applications are now open for the founding cohort.
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A Note From Sara
"I founded Centre of Excellence in 2012 as a single mother. No investors. No network. Nothing, really, except an unshakeable belief that beautiful, accessible learning would find the people who needed it.
It did.
Fourteen years on, we have served more than two million students across 150 countries, generated over £50 million in revenue, and earned more than 7,000 five-star Trustpilot reviews. In 2018, Goldman Sachs presented me with their Most Likely to Become a Unicorn Award, given to the UK business judged most likely to reach a $1 billion valuation.
But here’s what I think matters more than any of that.
Alongside building the business, I trained as a Hypnotherapy Trainer and NLP Master Practitioner, because somewhere along the way, I realised that strategy alone is never enough.
You already know some of what to do. What has been missing isn't another framework. It's the belief, the aligned action, and the version of you who can actually execute on the vision you're holding.
That is what we build together.
This is the first time I am opening up everything I have built. And I cannot wait to meet the people who are ready for it."
— Sara Lou-Ann Jones, Founder & CEO, Centre of Excellence
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✨What You'll Build in Six Weeks
By the time you graduate, you will have:
✅ A digital product validated, priced, and ready to launch — built around exactly what your audience wants.
✅ A complete roadmap for your course, offer, or flagship product — from the very first module to the moment the sale lands.
✅ A growing email list that brings you new subscribers every single week.
✅ A diversified product portfolio — your expertise transformed into courses, Kindle books, audio programmes, and digital products that earn while you sleep.
✅ 4 strategic partnerships ready to unlock entirely new audiences.
✅ A roadmap to 30 income streams worldwide.
✅ Your complete 2-year business growth plan, built alongside Sara.
✅ And something no business course alone can give you: the unshakeable belief that this is not only possible — it is already on its way to you.
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The Six Weeks: What Happens When
💡 WEEK 1 — DEFINE YOUR PRODUCT
Stop second-guessing and start building. By the end of week one, you'll know exactly what you're creating, who it's for, and why it will sell.
💡 WEEK 2 — BUILD YOUR DATABASE & WHERE TO SELL WORLDWIDE
Your business stops thinking locally and starts thinking globally. Sara hands you the exact methodology she used to grow Centre of Excellence's database into the millions.
💡 WEEK 3 — DIVERSIFY YOUR PRODUCT RANGE
The revenue streams you're missing are already inside you. Sara helps you see the Kindle books, audio programmes, digital downloads, and licensed content hiding in the expertise you already have.
💡 WEEK 4 — PARTNERSHIPS THAT MULTIPLY
New audiences. No advertising spend. Sara shows you exactly how to find the right partners, approach them, and create offers they can't say no to; the same strategy that took Centre of Excellence into 150 countries.
💡 WEEK 5 — YOUR 2-YEAR GROWTH PLAN
Your vision stops feeling like a dream and starts feeling like a plan. Revenue targets. Product roadmap. Team structure. The milestones that keep you accountable.
💡 WEEK 6 — STEP INTO YOUR POWER
Drawing on her qualifications as a Hypnotherapy Trainer and NLP Master Practitioner, Sara guides you through a deep transformational session, releasing the beliefs that have quietly held you back and activating the version of you who can execute everything you've built.
🌟 WEEK 7 — GRADUATION
Sara presents your certification personally. Your cohort closes with a manifestation ceremony that anchors the new timeline you're stepping onto.
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The Numbers Behind the Journey
£50M+ revenue, built from the ground up 2M+ students across 150+ countries 7,000+ five-star Trustpilot reviews Goldman Sachs "Most Likely to Become a Unicorn" Award
📅 The Dates
The Scale Up: Business Mastery Diploma runs across six live Zoom sessions, every Wednesday from 11am–1pm BST:
📌 Wednesday 23rd September
📌 Wednesday 30th September
📌 Wednesday 14th October
📌 Wednesday 21st October
📌 Wednesday 28th October
📌 Wednesday 4th November
Each session is two hours of live, direct work with Sara, wiith access to recordings to catch up on later. This is a small, intentional gathering, and you'll want to be in it.
How it Works
The Scale Up: Business Mastery Diploma is not open to everyone, and that's intentional. Sara works with each person in the cohort directly, which means the group needs to be right.
To be considered for one of the founding cohort spots, you'll complete a short application form. Sara reviews every application personally. If you're a strong fit, you'll receive a personal response with next steps.
There is no payment link in this email. If you're accepted, everything you need will come directly from Sara's team.
🚨 Early Bird Pricing - Only 10 Spots
We are offering a founding cohort early bird price to the first 10 people who apply. This is a mentorship, not a mass course. Spaces are deliberately limited so Sara can work with you directly, and these 10 spots are the only ones available at this price.
💷 Early Bird Price: £1,997 (Reduced from £3,997)
(Full price increases once founding cohort is filled)
Once these 10 spots are gone, they're gone. Applications are reviewed in the order they are received, so if you're ready, don't wait.
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There is a version of your business that already lives in your imagination. The one that feels bigger, freer, more aligned with who you're becoming.
This is where that changes.
With so much excitement,
Sara & the Centre of Excellence Team x
P.S. Only 10 early bird spots are available at £1,997, and this founding cohort is small by design. If you feel the pull as you read this, that's not a coincidence. Apply today before these spots go. 🌟
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Centre of Excellence Online Ltd
City Tower, Manchester, M1 4BT, United Kingdom
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