2025 SaaS Pricing Playbook: Winning Hybrid & Usage-Based Models

Pricing and billing aren’t just operational necessities anymore—they’re your biggest growth levers in 2025. The latest Benchmarkit survey reveals which pricing models drive the highest growth rates—see how your strategy stacks up.

In “2025 Pricing Trends: Usage-Based Models and the Path to SaaS Growth,” Maxio, in collaboration with Benchmarkit, analyzed survey data from hundreds of SaaS companies to uncover the pricing and billing strategies driving the highest growth rates.

In this report, you’ll learn:

• Why hybrid pricing outperforms other models, with a median growth rate of 21%, outperforming pure subscription and usage-based models.
• How AI monetization is unlocking new revenue streams—44% of companies now charge for AI-powered features
• The rapid rise of multi-year agreements, now making up 40% of SaaS contracts
• How top SaaS companies forecast revenue variability, with 73% modeling variable revenue for financial predictability
• Why billing transparency is a must-have for customer trust and cash flow optimization

This data-backed report gives SaaS leaders the benchmarks and insights they need to navigate pricing complexity and build scalable, revenue-driving strategies.

Best,
Kelsea
For the Maxio Team

P.S. Want expert insights? Join Ray Rike live this Wednesday as he breaks down the report’s key takeaways and what high-growth SaaS companies are doing differently. Register now before spots fill up!