LEMAIRE IN ELZÉVIR

 

LEMAIRE may be bidding farewell to its iconic shop on Rue de Poitou, but only to move into a new space with room to showcase every facet of the brand. The Spring-Summer 2023 collection is presented on two levels amid materials, colors and shapes that echo and dovetail with the garments, immersing visitors in the different elements that make up the brand.

Since its inception, the LEMAIRE brand, helmed by Christophe Lemaire and Sarah-Linh Tran, has channeled its creativity into timeless wardrobes that are both sophisticated and understated, Parisian and cosmopolitan. “The Rue Elzévir space, which was planned and designed by the LEMAIRE staff, gave some of our inspirations their first tangible form,” note the two creators. “The new shop draws from wide-ranging expertisein line with our fundamental values and celebrates the functionality, practicality and flexibility embodied by LEMAIRE clothing.”

This opening furthers LEMAIRE’s strategy of expanding to new spaces inside and outside France that extend the brand’s reach while staying true to its philosophy. This new location for exhibitions and experimentation, rooted in the local fabric, will serve as a platform for LEMAIRE and for any future locations the brand may seek to establish, paving the way for consistent growth over the long term.

Artworks associated with the collections will be shownregularly on the 300m2  groundfloor.  A reflection of LEMAIRE’s interest in people and cultures from across the world, the space will host an exhibition of works by artistNoviadiAngkasapura in May. The New Guinea native inspired a capsule wardrobe of cottonpieces that infused motion into hispendrawings of imaginary animals and anthropomorphic creatures, which subtly intertwine spirituality and nature. 

Through these elements, which form a harmony much like the collections over the passing seasons, LEMAIRE aims to offer the public a singular experience in an atypical, welcoming showroom loyal to the brand.