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This Summer's Trend? Doing Less.

This Summer's Trend Is... Doing Less

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August 4, 2026 4:04am EDT

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SUMMER

The No Heat Hair Trend

This summer's biggest hair trend isn't a cut or a colour - it's

healthy, reflective hair, styled with minimal effort. The ‘done’ look is out - soft, natural movement and genuinely healthy-looking hair is in.

No heat tools, no damage, no compromise - just formulas that work with your hair's natural texture. Scrunch, spray or smooth and go.

NO HEAT HAIR

Natural Texture

A lightweight, versatile styling cream that works with your hair's natural texture - no heat required. Soft hold, zero buildup, multi-layer protection from frizz, humidity, and UV.

SHOP NOW

NO HEAT HAIR

Smooth & Shine

A light serum to smooth, protect, and preserve shine - the healthy finish this season calls for. A natural, plant-based alternative to silicone tames frizz without weighing hair down.

SHOP NOW

NO HEAT HAIR

Soft Hold

Texture, grip, and soft hold - Altaussee salt brine gives hair definition, while Aloe Vera keeps strands hydrated. Elderberry Seed Oil protects hair without feeling crunchy for natural movement.

SHOP NOW

NO HEAT HAIR

Healthy Hair

Salt water, sun, and chlorine take their toll - this is the reset your hair needs after time in the sun. A deeply restorative treatment that repairs and strengthens, so your "effortless" hair actually is.

SHOP NOW

SUMMER

No Make-Up Make-Up Look

Because effortless isn't just a hair trend.

Summer make-up in the heat is all about skin-like finishes, buildable multi-use colour, and a dewy, holiday glow - low on effort and

minus the heavy coverage.

NO MAKE-UP

Shine

A multi-use, buildable clear illuminator for face, eyes, lips and body. Instant, natural-looking radiance and subtle shine wherever you want it.

SHOP NOW

NO MAKE-UP

Colour

The original clean beauty 2-in-1 - in the best selling shade Crystal Slipper. Melts into skin for a natural flush on lips and cheeks - one swipe, done.

SHOP NOW

NO MAKE-UP

Tint

The lightest coverage, the least effort. This hydrating tinted serum evens skin tone with a sheer wash of colour, letting your natural skin shine through - for a barely-there base.

SHOP NOW

NO MAKE-UP

Brows

Groomed brows, zero effort. This colourless, long-lasting formula holds brows in place for up to 8 hours without flaking, leaving a natural finish that looks like your brows, just tidier.

SHOP NOW

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This Summer's Trend? Doing Less.

This Summer's Trend Is... Doing Less

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