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Rivian R2: A Masterclass in Subtraction

The latest intersections of design and innovation.


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The latest intersections of design and innovation.
COOL HUNTING
 
Wednesday, 17 June 2026 — the latest intersections of design and innovation
Rivian R2: A Masterclass in Subtraction
How Rivian's designers turned cost reduction into a craft with ingenuity, creative thinking and a sense of humor to create an SUV that feels as premium as it looks
Rivian‘s R2 is the marque’s bid to make adventure affordable, and a few hours behind the wheel make clear that reducing the footprint and the sticker price has not thinned out the ...
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Since 2003 our original content has informed and inspired the creative community that’s designing the future. Read our features, explore our product recommendations, listen to our podcast or learn about CH Studio.
 
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Captain Lucas Inc · New York, NY, USA
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