$5.3 billion in unwanted Father's Day gifts
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Americans spend $5.3 billion every year on Father's Day gifts dads don't actually want.
55% of people buy their dad clothes. Only 19% of dads want clothes. 58% buy a greeting card. 30% of dads don't want a card. 64% of dads don't want anything with "World's Best Dad" on it.
Most-bought, most-unwanted. That's the pattern.
The shirt gets folded into a drawer. The card goes in the trash by Tuesday. The mug stays in the cabinet behind the one he actually uses.
A wallet is on a different list.
Stan H. is on year seven with his M1 and just bought one for his son.
He pulls it out ten times a day. He's carried it for seven years and counting. He replaces the leather pocket when it wears. The rest lasts.
We pulled together the five things other dads have actually picked — four wallets and the Spec Ops Belt — and put them in one place. Dad's Favorites.
30% off everything through Sunday, June 21, with FD30. Free tether at $100. Free SK1 at $125.
(code: FD30)
- Charlie
Founder and CEO
Dango Products
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