Photographer: Sam Fidlin
Stylist: Mahkeebah Fleming
Author: Kendall Saretsky
Talent: Mateo Farjado
|
|
Adventure isn’t a scheduled event; it’s a byproduct of movement. It’s those moments that the California-born brand, Gramicci, designs for. The days that begin in a structured office environment and end on a spontaneous detour into the unpaved. |
|
Whether you’re navigating a morning
commute or finding your footing on a trail you didn’t anticipate, Gramicci plays a subtle yet crucial role in facilitating these moments that make up the adventure.
|
|
|
|
Adventure isn’t a scheduled event; it’s a byproduct of movement. It’s those moments that the California-born brand, Gramicci, designs for. The days that begin in a structured office environment and end on a spontaneous detour into the unpaved. Whether you’re navigating a morning commute or finding your footing on a trail you didn’t anticipate, Gramicci plays a subtle yet crucial role in facilitating these moments that make up the adventure. |
|
Founder, Mike Graham, was a member of the “Stonemasters”, a group of prolific climbers living among the towering granite walls of Yosemite throughout the 1970s. It was one of the Stonemasters, Jim Bridwell, who completed the first one-day ascent of “The Nose” on El Capitan. It was also this group that discovered a crashed plane carrying 6000 pounds of contraband that turned Yosemite’s broke elite into backcountry legends overnight.
|
|
|
|
Founder, Mike Graham, was a member of the “Stonemasters”, a group of prolific climbers living among the towering granite walls of Yosemite throughout the 1970s. It was one of the Stonemasters, Jim Bridwell, who completed the first one-day ascent of “The Nose” on El Capitan. It was also this group that discovered a crashed plane carrying 6000 pounds of contraband that turned Yosemite’s broke elite into backcountry legends overnight.
|
|
|
|
While the Stonemasters were rich in stories, they remained technically underserved. Their uniform was a ragtag mix of painter pants and army surplus; though the kit was durable, it was notoriously restrictive. The apparel of the time simply couldn’t keep up. Dissatisfied with the era’s rigid workwear, Graham took matters into his own hands by prioritizing the physics of movement. He looked to the freedom of kung-fu trousers, integrating a revolutionary diamond gusset for 180-degree flexibility and a cinching nylon belt to master the vertical world. It offered a level of mobility and personalized fit that the valley had never seen.
|
|
|
|
While the Stonemasters were rich in stories, they remained technically underserved. Their uniform was a ragtag mix of painter pants and army surplus; though the kit was durable, it was notoriously restrictive. The apparel of the time simply couldn’t keep up. Dissatisfied with the era’s rigid workwear, Graham took matters into his own hands by prioritizing the physics of movement. He looked to the freedom of kung-fu trousers, integrating a revolutionary diamond gusset for 180-degree flexibility and a cinching nylon belt to master the vertical world. It offered a level of mobility and personalized fit that the valley had never seen.
|
|
|
|
The result? Complete freedom of movement and a design that quickly evolved from a local secret into the foundation of the Gramicci DNA. It remains the blueprint for performance-ready gear that commands the street as much as the summit. |
|
In the 90s Gramicci began to lose its footing, but what fell out in the west fell right into place in Japan. A new look was being honed in the streets of Shinjuku – American counterculture repackaged – Ivy League sweatshirts, worn with a blazer and military pants. Gramicci became a “new classic”, beloved in this new wave of Japanese street style for their distinct sense of fashionable functionality. By 2010, Gramicci moved operations to Tokyo where they’ve been based ever since, taking creative inspiration from the world of vintage that Japan offers. |
|
More than forty years since their founding and Gramicci isn’t loved just by climbers – it’s found a home in the wardrobes of surfers, skaters, and anyone who wants to be adventure-ready. This season, Gramicci is sticking to what they do best – bringing the rugged durability the world fell in love with back in the 80s, in the super lightweight, water repellent, UV protected materials of 2026.
You might not be climbing El Cap this summer, but you’ll certainly be on the go. Shop the latest from Gramicci on Livestock today.
|
|
|
|
|
