Why We Fight:
In
September 2015, Denver Broncos Assistant Turf Manager Luke Kellerman was diagnosed with colorectal cancer and began formulating a proposal for an expansion of the NFL's "A Crucial Catch" campaign.
Seven
months later, the proposal came to life when the team announced, "Fight Like a Bronco", an all-inclusive campaign recognizing all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, celebrating survivors, and remembering those we have lost to cancer.
While Kellerman tragically lost his battle with cancer on October 26, 2017 at age 34, his legacy lives on through the team's "Fight Like a Bronco" campaign.
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