What lasts takes time to build 

Our FW26 running collection is here

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September 5, 2026 4:35am EDT

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What lasts takes time to build

You can’t rush things that last. Built around an unconventional track, Atletica Valle di Cembra has gradually become a fundamental part of the local running community, rooted in the heart of a valley in northeastern Italy.

A place that helps athletes of every age and ability move forward, one stride at a time.

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Built one stride at a time

At Diadora, we believe in stepping onto the track and engaging with runners in real places.

That’s why our FW26 running collection has been tested, worn and put to the test there — a place where miles are shared, paces found, and silence broken by the rhythm of every stride.

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Diadora S.p.A. Via Montello 80 31031 Caerano San Marco Treviso - Italy

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What lasts takes time to build

Our FW26 running collection is here

What lasts takes time to build

Built one stride at a time

Recent emails from Diadora

What lasts takes time to build 