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May 12, 2026
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New York, LA, London Pre Spring 27
Spotlight on Polly King Showroom
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Polly King & Co is a leading fashion sales agency, combining global reach with local market knowledge. The Showroom’s philosophy and core values are based on sustainable brand building and positioning.
"By working collaboratively with our clients, using the in-depth knowledge and experience of our team, combined with our global network of contacts, we are able to best position and develop a brand in the marketplace" says Polly King.
LONDON PS27
MAY 26 - JUNE 05, 2026 @ 26-28 Ely Place, Farringdon - EC1N 6TD
> Send an Email +44 (0) 203 747 9530
Brands: Aire, C. Design, Ducie, Ivy Oak, Le Specs, Luv Lou, Nou Nou, Percival, Pink City Prints, Rebecca Vallance, Sau Lee, Soft Goat (M + W).
NEW YORK PS27
JUNE 01 - 12, 2026 @ 37 East 18th St - (5th Fl) - NY 10003
+ LOS ANGELES PS27
JUNE 08 - 10, 2026 @ 860 Los Angeles St (#635) - CA 90014
Brands: C. Design, Damson Madder, De La Vali, Ducie, Hunter Bell, Le Jean, Lié Studio, Nou Nou, Pink City Prints, Rebecca Vallance, Rotate, Sau Lee, Soft Goat, Solace London
Focus on: De La Vali, NouNou, and Percival.
Click on the brands' images to open their Instagram
DE LA VALI
De La Vali was established in Ibiza in 2017. De La Vali is a womenswear brand inspired by the hedonistic and bohemian soul of Ibiza and the vibrant, warm Spanish culture of its origins. The Ibizan heritage and adoration for the captivating surroundings of the magnetic Island are reflected in the brand's romantic, eclectic, and free-spirited collections. The brand is as much a love letter to the mystical Island as an ode to its muse the iconic artist ‘Vali Myers’. Her striking and unashamedly expressive way of being has been a constant pillar of inspiration for the brand. Today, De La Vali stands for and celebrates the essence of femininity through distinctive, elevated and expressive womenswear collections, with the aim to make women feel like the most beautiful and empowered version of themselves.
NOUNOU
"The concept of NOUNOU is inspired by those distant holidays and sweetly faded memories of my mother, zoé, in her cotton bikini". Branded NOUNOU – a lifelong nickname – ephemeral inspirations have taken shape in an exciting reality.
PERCIVAL
Percival serves some of the rarest designer clothing with their seasonal collections. They aim to bring something different to your clothes hangers, to provide a bit of self style and pride, you look good when you wear it this well. These are quality menswear garments that always meet our rule of ‘Subverting the Classics’.
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CIFF launches a new showroom concept in Paris
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The Copenhagen International Fashion Fair (CIFF) will be open in Paris for the first time from June 21 to 29, and will bring together 15 to 20 carefully selected international brands in a showroom setting, housed in a prime three-storey location in Le Marais.
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CIFF x 10 Corso Como in June in Milano
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The partnership between CIFF and 10 Corso Como will continue in June 2026, bringing the Danish fair's immersive concept to the spaces of the famous Milanese store from 19 to 21 June 2026.
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Denim Première Vision goes to Japan
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Première Vision announced the inaugural Denim Première Vision in Tokyo, taking place from Sept. 9 to 10, 2026, at Yoyogi National Stadium – First Gymnasium, alongside Tranoï Tokyo. Designed as a deliberately selective format, this edition will bring together a curated selection of around twenty international exhibitors, offering a platform for meetings and business opportunities between key actors in the denim supply chain and the Japanese fashion ecosystem.
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Pitti Uomo 110 increasingly international thanks to the special projects
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Florence returns to being the beating heart of international menswear with Pitti Uomo 110, scheduled from June 16 to 19, 2026, at the Fortezza da Basso. The event, a global benchmark for men's fashion and contemporary lifestyle, brings together press and buyers from around 100 countries, confirming the show's international vocation.
The upcoming summer edition features a program packed with international collaborations. Among the scheduled projects are Code Korea, J∞Quality, China Wave, Promas, and Icex.
CODE KOREA
Third edition for CODE Korea, the project born from the collaboration between Pitti Immagine and Korea Creative Content Agency, with the aim of promoting Korean fashion and its key players. A selection of six brands will be hosted in the historic Polveriera spaces, offering visitors a comprehensive vision of Korean design capable of blending contemporaneity and artisanal tradition. Here are the featured brands: Ajobyajo, Egnarts, Finoacinque, Sung Ju, Theballon, Vegan Tiger.
J∞QUALITY
The eighth edition of the J∞Quality Factory Brands Project, curated by the Japan Apparel and Fashion Industry Association (JAFIC) with the special advisory by Hirofumi Kurino, will be held on the Upper Floor of the Central Pavilion, in a dedicated space within Futuro Maschile. The focus of this long-standing collaboration is on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. JQ is a licensing system granted to excellent factories, recognized for safety standards, respect for the supply chain, and compliance with production and planning processes carried out in Japan for materials, dyeing, stitching, planning, and sales. JQ’s technology is so advanced that it has produced fabrics and finishes for globally renowned luxury brands. Among the brands featured in this edition: Good People Good Stitching Good Product from Marucho, Inakadate from Sunline, W.T. from Sunline, Sanyocoat from Sanyo Shokai, S.Essentials from Sanyo Shokai, Skewed from Edwin, J.Press from Onward Kashiyama.
CHINA WAVE
Now in its fifth edition, CHINA WAVE presents the best of contemporary Chinese menswear. Thanks to the consolidated collaboration between Pitti Uomo and China National Garment Association, the Fortezza da Basso will host a showcase of brands and designers selected for their exceptional quality and aesthetic innovation. It is an essential stop to discover how Chinese creativity is asserting itself on the international scene. Among the featured brands: Kimusso, Septwolves, Shoot brand, Signigt, Soarin, Swof Care, Zifei Wang.
PROMAS
The creativity and dynamism of French menswear return to the spotlight at Pitti Uomo 110, thanks to the renewed collaboration between Promas French Menswear Fédération and DEFI. The two organizations support the participation of a selection of French brands, offering a rich and contemporary overview of what menswear represents today. Brands: American Vintage, Antik Batik, Armor Lux, Bombers Original, Cachi, Caleb Paris, Chapal, Daytona 73, Emilegarçon, Iron And Resin, Jagvi, Le Temps Des Cerises, Maison Hideout, Museum Garments, Smalto.
ICEX
ICEX, which promotes Spanish creativity worldwide, brings to the Fortezza da Basso a selection of brands of strong interest. This strategic showcase highlights the diversity of Spanish menswear, from traditionally inspired tailoring to urban lifestyle brands, strengthening its presence within Pitti Uomo’s international buyer community.
Pitti Immagine Uomo 110
June 16 - 19, 2026
Fortezza da Basso - Firenze
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Puig partners with Fondazione Dries Van Noten in Venice
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The global premium beauty company announced a three-year partnership with the Fondazione Dries Van Noten, the independent cultural initiative founded by Dries Van Noten and Patrick Vangheluwe, that opened on April 25, 2026. Puig is committed to the Fondazione's mission of bringing together artists, designers, artisans, and emerging talents through a curated program of presentations, residencies, and educational initiatives, celebrating craftsmanship as a universal language and operating as an international platform for creative exchange.
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