PMS care is essential - so we removed the VAT

PMS Hero® is now permanently priced at its VAT-free price. Here's why.

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June 2, 2026 5:00am EDT

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PMS Hero^®

PMS care is essential.
So we removed the VAT.

Period products are VAT-free. The supplements that help women manage what those products can't aren't. We're closing that gap. Permanently.

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30 years. 360 cycles.

You were told to take a paracetamol
and get a hot water bottle.

For most women, that's been the advice on PMS for 30 years. Take something for the pain. Get on with it. PMS Hero^® exists because that's not good enough.

91%

found it effective

9/10

would recommend

2×

more effective than other supplements tried

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The pink tax

PMS Hero^® is now permanently
priced at the VAT-free price.

The UK abolished the tampon tax in 2021. Pads, tampons and menstrual cups are now VAT-free. The supplements women buy to manage the same biological process are still taxed at 20%.

We think that's wrong. So we're absorbing the VAT on PMS Hero^® permanently. The price you see is the price you pay.

Read the full story

The formula

What's actually in it.
And why it matters.

12 ingredients. Each one chosen for a reason.

	Agnus Castus Supports hormonal balance and helps ease mood changes, breast tenderness and cycle irregularity.
	Shatavari Supports the nervous system and helps ease the emotional side of PMS.
	Dong Quai Traditionally used for menstrual cramps and cycle regulation.
	Bromelain Natural anti-inflammatory properties. Supports relief from bloating and cramping.
	Vitamin B6 Supports hormonal activity and normal psychological function.
	Magnesium Supports normal muscle function and reduces tiredness and fatigue.

See the full formula

What our customers said about their periods

★★★★★

"I've tried so many things for my PMS and nothing has made a difference like this. My mood in the week before my period is completely different. I actually feel like myself."

Sarah M., verified customer

★★★★★

"The bloating and cramps I used to dread every month are so much more manageable. I didn't expect it to work this well, honestly."

Priya K., verified customer

★★★★★

"I bought this for my daughter after years of her struggling. She messaged me after the first cycle to say she finally felt normal. That's everything."

Caroline T., verified customer

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Women's health

Not sure PMS Hero^® is right for you?

Every woman's experience is different. Here's where to start if you're looking for support at a different stage.