Back-to-school inspiration from brands just like yours

Real campaigns. Real Drip customers. All in one swipe file.

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July 13, 2026 1:27am EDT

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Hi Friend,

Back-to-school season is almost here.

Instead of telling you what to do, I thought I'd show you.

We've been collecting back-to-school email campaigns from Drip customers across different niches—and many are really good.

I’ve added them all to a swipe-file for you to seek inspiration.

The Dutch fashion brand didn't lead with a discount.

Instead, they built their email around a flatlay of aspirational school essentials.

Laptop, Chanel No. 5, AirPods, a Longchamp bag. And positioned their own product right in the middle of it.

Their CTA wasn't "shop now."

It was "discover our it-girl bags."

One image. One idea. One very clear reason to click.

That's the kind of thinking that makes a back-to-school email worth opening. And it's the kind of email you can build in Drip.

They're not the only ones.

In the swipe file you'll find Vaucluse and Pop Shop America amongst many others, each taking a completely different angle and making it work.

Whatever your niche, there's something in here worth stealing.

Want to build yours in Drip? You've got 14 days free—no credit card needed.

Lisette Købsted-Nielsen

Digital Marketing Specialist