Go Back-to-School now

You've earned your summer vacation.

But don't leave back-to-school sale to chance.

Hi :-)

I’m Lisette, and while Sofie is enjoying her summer vacation, I’ll be dropping into your inbox with a few seasonal tips to help you make the most of back-to-school. Now, onto today’s idea.

Summer just started—the last thing you want to think about is August. But the brands who nail back-to-school every year? They set things up before they log off, not after they get back. 

The window opens in late July. Which gives you… right now.

 Here are 2 tactics worth setting up—and how Drip makes each one possible. 

Start building your list with an onsite campaign.

A back-to-school popup on your most relevant category pages captures the intent that's already there.

Give visitors a reason to hand over their email before they leave for example with a spin-to-win campaign.

Drip's onsite builder lets you set it up in minutes, no developer needed. 

It runs while you're away. You come back to a warmer, sell-ready list than you left with.

Then let an automation do the work.

Back-to-school shoppers browse, compare, get distracted by summer.

That's why an automation earns its keep.

With Drip, you can set up a browse abandonment workflow that fires a follow-up email 24 hours after someone visits your back-to-school pages without buying—featuring the exact products they looked at. 

A second nudge two days later with a small incentive closes the loop.

Built once. Runs all season—whether you’re at your desk or not.

That’s it. Two back-to-school tactics. One afternoon to setup.

And the whole thing runs in Drip—automation and onsite in one place, connected to your store from day one.

Ready to set it up before you head off?

Start your free 14-day trial

No credit card required.

Lisette Købsted-Nielsen

Digital Marketing Specialist