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Can I ask you something personal?
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Hey there,
I was wrong. I thought I was solving for the wire. Turns out I was solving for something else.
Let me back up. The wire, the one we all wore, me included, starting at 15. I remember hating it, it hurt so much. But it wasn’t a choice, it was a rite of passage. “Just the way it is.”
As we develop our range of innovative products that give women support without the pain, another question kept coming up for me: What else have we accepted as normal?
For me, it was believing that stillness meant failure. That I always had to be doing something productive to be worth something. It took me years to even notice it. And when I finally did, I saw it for what it was: a silly, invisible rule I'd never agreed to. Naming it was how I started to break free. Started to become my true self. And in turn, just happier.
This is personal for me. EBY is how I live my purpose: helping women to break free. From the literal restrictions and the invisible ones, so we can become the most badass versions of ourselves.
That's why we're building something bigger at EBY. A place to question every "normal" we never agreed to in the first place.
And now I need your help.
I want to know: What have you been wired to accept as normal? The norm you quietly agreed to. The voice in your head that doesn't sound like you. The rule you stopped questioning.
Here are a few I've heard just from asking my friends.
"I was wired to smile when I don't want to."
"That success means sacrificing my personal life."
"That aging is something to hide."
"That self-care is selfish and that my pleasure is not my priority."
I'd love to hear yours. It only takes a few minutes - and because your time matters, you'll get 15% off your next order.
Thank you for being part of this with me.
xo,
Renata M. Black
CEO & Founder, EBY
Renata M. Black
CEO & Founder, EBY
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