Why this mission matters to us 💗

I wanted to share something personal about why this month—and this partnership—means so much to us.

When our CEO & Founder, Renata, started EBY, it wasn’t just about making beautiful, comfortable bras. It was about solving real problems for women.

That mission became even more personal when her sister was diagnosed with breast cancer. After radiation, surgery, and reconstruction, finding a bra that didn’t cause pain was nearly impossible. The only bras she could wear comfortably were EBY.

And she’s not alone. We’ve heard hundreds of stories from survivors who say EBY bras were the only ones gentle enough to wear after surgery. That’s when we realized, this isn’t just about comfort. It’s about confidence, healing, and feeling like yourself again.

In honor of Breast Cancer Awareness Month, EBY is partnering with National Breast Cancer Foundation, Inc.® to raise money for the cause. From 10/6–10/31, purchases of our Pain Free T-Shirt Bras will support NBCF’s efforts to provide early detection, education, and support services.

You still have a few more days to shop and make a difference. Every Pain Free T-Shirt Bra purchased helps us support NBCF’s mission — and the women behind it.