Hey There
This one is all about the upcoming Duty changes & what it means for you. So grab a cuppa & settle in….you’re going to want to know about this. 🍵
Between October 1 2026, and March 31 2027, you’ll start seeing the cost of everything that includes an e-liquid going up in price:
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This is because the Government is introducing a new Duty, and I’m not gonna lie, you’re going to notice it!
The change won’t happen overnight, though. We’re still allowed to sell existing stock until March 31, but as older stock sells through and new stock arrives, the new Duty pricing will gradually appear.
By April 1, 2027, all affected products:
- Must display the new Duty sticker on the packaging
- Will reflect the new Duty-inclusive pricing
If you don’t see that sticker after April 1, there’s a good chance the product is black-market… and trust me, that’s a whole conversation in itself!
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SO, WHAT IS THE NEW DUTY?
AND WHAT COULD IT MEAN FOR YOU...
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It's £2.20 per 10ml of e-liquid, plus VAT; so that's £2.64, all payable to the Government. Here's what it could look like... |
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It's £2.20 per 10ml of e-liquid, plus VAT; so that's £2.64, all payable to the Government. Here's what it could look like... |
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E-liquids:
For a 10ml bottle, whether the retail price today is £3.99, £4.99 or 99p, the minimum price increase will be £2.64 all going to the Government.
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E-liquids:
For a 10ml bottle, whether the retail price today is £3.99, £4.99 or 99p, the minimum price increase will be £2.64 all going to the Government.
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Pre-Filled Kits:
For a 2ml kit the minimum a price will go up is 53p, again all going to the Government. If your kit has more e-liquid then the increase will be bigger.
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Pre-Filled Kits:
For a 2ml kit the minimum a price will go up is 53p, again all going to the Government. If your kit has more e-liquid then the increase will be bigger.
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There's a big BUT with these examples, they only show the increase caused by the Government Duty itself.
The reality is, these changes are also having a huge impact on business costs behind the scenes too… and I mean HUGE.
We're doing everything we can to minimise the effect, but some additional price adjustments may be unavoidable; although right now we just don’t know exactly what that will look like.
We figured many of you may already have heard whispers about these changes, so we wanted to share what we know so far honestly and clearly.
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WORRIED ABOUT AFFORDING VAPING IN THE FUTURE? |
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Let's say a 10ml bottle of e-liquid goes up by £4. What else can you buy for £4 these days? I'm not making light of £4 I promise, cos it all adds up I know! |
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Let's say a 10ml bottle of e-liquid goes up by £4. What else can you buy for £4 these days? I'm not making light of £4 I promise, cos it all adds up I know! |
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HOW LONG DOES 10ML OF E-LIQUID LAST YOU? |
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Truth is, it depends on how you vape, but bet you
didn’t realise it was this much. And speaking of smoking… cigarette prices are increasing again on October 1 too.
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10ml of e-liquid is roughly equivalent to 100 cigarettes.* Even after the Duty changes that's still circa £8.00 vs over £100! |
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DON'T FORGET VAPING IS LESS HARMFUL THAN SMOKING! |
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Vaping is ‘far less harmful than cigarettes, and can help you quit smoking for good.’^
Many thousands of people in the UK have already stopped smoking with the help of an e-cigarette.^
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Vaping is ‘far less harmful than cigarettes, and can help you quit smoking for good.’^
Many thousands of people in the UK have already stopped smoking with the help of an e-cigarette.^
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As we get more information between now and March 31, we’ll keep you updated every step of the way.
I hope this hasn’t felt too confusing or too scary.
If you do have questions, our fabulous Customer Service Team is always happy to help. Just give us a call on the number below. Or, you can always check out our onsite blog...
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Have a lovely weekend… and remember, nothing changes before October 1. |
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