Skincare Trends We’re Taking Into 2025 ✨

Skincare Trends We’re Taking into 2025

2025 has arrived, but that doesn’t mean we’re leaving behind the skincare trends we adored in 2024. Grace from our Education Team shares the ones that are here to stay.

The Everything Shower

“I love this trend because it’s a great opportunity to show yourself some self-care. I like to squeeze in an extra exfoliation step into my routine by dry brushing before I get in the shower – I find this additional step really smooths my skin.”

Barrier Boosters

“A well-functioning barrier keeps moisture in and harmful substances out. To keep my barrier in tip top condition, I avoid anything that leaves my skin feeling tight or uncomfortable. I always recommend our Cleansing Balm as it deeply cleanses and is proven* to support the skin's barrier.”

Skin Cycling

“This trend is all about switching up your nighttime routine to focus on a different ingredient or product type each evening. A great way to get started is to use an exfoliator one evening, a mask another evening and follow your regular routine for the rest of the week.”

SPF All Day, Every Day

“Gone are the days when SPF was only for summer, it’s now a must-have in every morning skincare routine. The secret is to find a formula that you’ll actually look forward to applying every day, for me it must be lightweight and effortlessly layer under makeup, our new Pro-Collagen SPF 50 is perfect.”

Skin Flooding

“Perfect for weather-beaten winter skin, or anytime your skin needs a hydration boost, this technique involves layering quenching formulas to maximise hydration. I recommend following your toner with a hydrating essence for an additional moisture boost.”

Your FREE Winter Hydration Edit

Treat your skin to layers of dewy hydration this winter with our expert-approved skincare gift, starring our sumptuous Cleansing Balm and award-winning Marine Cream. Worth £97, enjoy your gift FREE when you spend £145.**

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*Independent clinical trial, 2024. Results based on a panel of 30 people. 

**Spend £145 and apply code EXPERT to receive a 6-piece gift including Soothing Apricot Toner 50ml, Pro-Collagen Cleansing Balm 20g, Superfood Midnight Facial 15ml, Pro-Collagen Marine Cream SPF 30 15ml, Skin Nourishing Velvet Body Butter 100ml and a Luxury Vanity Bag. Offer ends at 10am 26/2/2025 or while stocks last. Subject to availability. Excludes gift cards and Advent Calendar. Only one promotional code can be used per order. Free gifts may be changed or removed at any time. Where a free item is received as part of an offer and all or part of an order is refunded or cancelled the free item(s) must be returned with the product or your refund will be total due less the RRP of the item. Price adjustments will not be made to previous purchases. We reserve the right to cancel or remove the offer at any time.