And do you know who's disproportionately impacted by the rising cost of living? Single moms, like this one from Peterborough:
"I have a full-time job in a respectable field. I am struggling to live in our own country. Food costs, gas, taxes, insurance, clothing, bare essentials..." (CBC)
She's not alone: single-parent households in Canada are four times more likely to live in poverty than couple families, and 1 in 2 single-mother-led households are food insecure.
So, as much as it stings, Lori's and comments like this make a fair point: our stuff can be more expensive than the mainstream brands. The good news is that as we scale, we are able to drop prices - and we have - a few times now.
So in that spirit, this Mother's Day weekend we're trying something rare for us: a storewide sale.
15% off the entire store (including stuff that's already bulk-discounted, which we don't normally do) and 50% off our entire skincare line.
I recognize this won't change the world for single moms everywhere, but I wanted you to know it's something I think about on days like this.
If you'd like to take advantage, just add items to cart & use code MOM15 at checkout.
**Don't be alarmed if the code doesn't apply to skincare — we've already changed those prices for you 😊.
And have an awesome Mother's Day.
The 'real' Steve (and etee co-founder)
