In just six months, the marketplace has moved fast:
Prime Day has come and gone. Amazon rolled out major product detail page changes. AI-powered shopping is accelerating faster than expected. Retail media competition keeps intensifying.
Here's what's striking: none of this caught the 1,000+ brand and e-commerce leaders we surveyed in January off guard. They told us exactly where they expected the market to go, where they planned to invest, and what they thought would define 2026.
They were right. The only question now is whether your strategy reflects it.
