In 2026, we're investing deeply into product design. Expect collections instead of single-item drops, new color and texture explorations, and bolder, architectural designs. Our first ever collection is dropping January 15th.
We’re opening a new Freja factory floor next year — three stories with office space, warehousing capability, and upgrades to all machinery. And it will have AC, something I’m really proud to support and cover. Almost no factories in Guangzhou have AC, even though summers are suffocatingly hot. Units are extremely expensive to maintain, both due to installation and electricity bills — but taking care of this has been on my list since 2019, when I first visited. It feels really full circle to see it finally happening.
I also received my residency visas in December, so my permanent traveling is coming to an end and I’m really looking forward to building a new life in London. It's a dream come true to wake up here every morning.
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