Hi there! Jenny here :)
Today I wanted to pop into your inbox and share a little backstory on how Freja was born. If you've read our about page you know that I went in with zero experience in designing and manufacturing -- but I was sure about 2 things:
1) I wanted to make the highest quality, thoughtfully designed vegan leather bags
2) I wanted to make them with as little impact as possible — because to me, vegan means avoiding all exploitation - of animals, humans, and the earth around us
Does the world really need another handbag brand?
I went over that question for weeks when deciding whether or not to pursue creating a brand. Much of fashion is an unsustainable cycle of excess and waste and exploitation, but it doesn’t have to be. And I knew as the sole decision maker of a small brand that was starting fresh, that I could do things my way.
I started Freja as a tiny brand (we only made 300 bags total our first year) and almost three years later, not much has changed. I’m proud to say we’re still operating the same way we did in the beginning — only ordering what we need, carrying low inventory, having little overhead, and minimal waste.
I don't believe in compromising between design, functionality, and our responsibility to the planet, and hopefully this little brand will be one step in the right direction. We still have a long way to go, and we’ll never stop striving to be better.
Thank you for giving us a purpose — we are so honored for the opportunity to grow Freja in a steady and responsible way together with you.
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