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furyou.com
A note from Laura about retail updated coming this summer
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Dear -,
You are the heart of this brand. From the beginning, the estheticians in our community have been the ones who introduce Fur to the people who need it most, who deliver the results our products are known for, and who turn first-time curiosity into lifelong loyalty. I don't take that for granted, which is why I wanted to share this exciting news with you first.
This September, Fur is stepping into Target Beauty Studio, a first of its kind curated collection of like-minded beauty brands within Target. This is not a shelf in a crowded aisle or a bin of discounted products. It's a dedicated, beautifully designed shop within the store, an elevated space built to showcase Fur the way it deserves to be seen.
I understand that this new point of distribution may seem like a challenge, but here's why I believe this is good news for your business: the biggest hurdle any of us face is awareness. When more people discover Fur in a considered, premium setting, they walk into your treatment room already knowing and trusting the brand. That trust makes it far easier for them to say yes to a service, to a recommendation, to a full regimen with you. Rising awareness lifts everyone, and no one is better positioned to benefit than the pros who already have the relationship.
We're a small, independent brand. Visibility like this is rare and hard-won, and it's exactly what allows us to keep investing in the things that make our pro community special like your 50% off MSRP pricing, your pro-exclusive products, and the expertise no retail shelf can replicate. You will always be the most trusted, most valuable place a client can buy Fur.
Thank you for building this with us. I'm genuinely excited for what's ahead, and for growing it together.
With gratitude,
Laura, Co-Founder & CEO, Fur
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