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GeekWire's Most-Read Stories of the Week

Catch up on the top tech stories from this past week. Here are the headlines that people have been reading on GeekWire.

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THIS WEEK'S TOP STORIES
Choosing their own moment: Why these longtime Microsofties are taking the buyout 
GeekWire spoke with several longtime Microsoft employees who are taking the company's first-ever voluntary retirement program, about why they decided to leave and what they're doing next.
Gov. Bob Ferguson taps Amazon, Microsoft and others as concerns over Washington economy grow
The group includes leaders from technology, aerospace, organized labor, higher education, tribal governments, ports and economic development organizations who will advise the governor on policies aimed at strengthening Washington's economy.
Microsoft unveils $2.5B ‘Frontier Company’ to embed AI engineers inside customers
"Microsoft Frontier Company" is a $2.5 billion initiative that will embed engineers inside customer organizations to build and run their AI systems.
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Nvidia recruits longtime Microsoft sales leader Nick Parker with $40M+ pay package
Nick Parker, a 26-year Microsoft veteran who led its worldwide commercial sales business, is joining Nvidia as executive vice president of worldwide field operations, succeeding retiring sales chief Jay Puri.
Microsoft set for new round of job cuts next week, spanning Xbox, sales and consulting
Microsoft is preparing another round of layoffs, spanning Xbox, sales and consulting, as it holds down operating costs while pouring more than $100 billion into AI infrastructure.
Tech Moves: Amazon Music names VP; Microsoft departures and a Copilot shakeup; Veeam adds exec
Amazon Music names VP of product and tech; Microsoft's corporate VP of Security, Compliance, Identity, Management & Privacy steps down while its Copilot platform undergoes a shakeup; Veeam appoints a chief marketing and customer AI officer; and Read More
Xbox at a crossroads: 25 years later, Microsoft is done playing around
Microsoft is pressing its Xbox business for growth and stronger profits after 25 years of losses and thin margins.
Taiwanese AI startup sets up North American HQ in Bellevue, with potential for 500 employees
The company said it eventually envisions its Bellevue office growing into a core edge AI research and development center with more than 500 employees over the next decade.
Anthropic expands in Seattle as AI boom offers hope for struggling office market
The maker of the Claude AI model recently finalized a lease at Dexter Yard North in Seattle's South Lake Union neighborhood, capping months of speculation about the company's expansion plans in the region.
Zoom snaps up Seattle startup Common Room to bolster AI-powered sales tools
Common Room emerged from stealth in 2021 with $52 million in funding and was the 2022 GeekWire Awards Startup of the Year.
No discs, more problems: What Sony’s all-digital PlayStation means for gamers and the industry
Sony will phase out physical discs for PlayStation games starting in January 2028, making all new titles download-only.
Mary Jo Foley: What’s a consumer-focused outsider doing at the helm of Microsoft’s AI push?
Jacob Andreou, a former Snap and Greylock executive, is leading Microsoft's effort to turn Copilot into a 'Super App' that bridges consumer and enterprise AI.
Ballmer Group launches ‘MoveUp Washington’ as part of broader philanthropic restructuring
The new organization will continue Ballmer Group's work improving economic mobility for kids and families, operating independently while still funded by Steve and Connie Ballmer.
Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others
Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best.
Inside the race to power AI data centers with fusion energy — and the surprise detours along the way
While some tech giants are looking to the stars for nearly limitless clean electricity, the actual path to commercial fusion energy involves an unexpected down-scaling, an expansion to traditional nuclear power, and a tight 2028 deadline.
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