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Flex Appeal – The Changing Face of '70s Skateboard Culture

A time capsule of ’70s skateboarding culture, captured through its most iconic boards and stories. Our new releases Our new releases


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Flex Appeal is a deep dive into the most volatile period of the sport: the 1970s California skateboard explosion. Fueled by rapid innovation and the shift from flex decks to stiff vert machines, this golden era is captured through the story of Fibreflex, one of its defining brands. Anchored by Stefan Ytterborn’s collection of boards from 1975 to 1979, and enriched by the photography of Jörgen Brennicke and the creative direction of David Gonzalez, the book reveals how a single brand and its boards helped reshape performance, identity, and youth culture.
 
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A curated archive of Fibreflex decks, trucks, and wheels from 1975 to 1979.

Photo: Warren Bolster, Courtesy of Concrete Wave Editions, Flex Appeal

Deep dives into 1970s California skate culture, covering iconic parks, influential riders, and rare vintage media.

Photo: Jörgen Brennicke, Flex Appeal
Essays exploring how California skateboarding reshaped design, athletic performance, and youth culture.
Courtside Candy
Courtside Candy
£45
The Incomplete (Updated Edition)
The Incomplete (Updated Edition)
£45
Warpaint
Warpaint
£45
Off Course
Off Course
£60
available on: June 16 – pre-order now!

Photo: Warren Bolster, Courtesy of Concrete Wave Editions, Flex Appeal
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