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Neon Rides – Cars and Culture of the ’80s and ’90s

Revisiting the ’80s and ’90s as a golden age of automotive excess, ambition, and expression. Our new releases Our new releases


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Neon Rides revisits the vibrant and often overlooked vehicles of the 1980s and 1990s, a period once dismissed by traditional collectors and now ripe for reappraisal. Defined by wedge-shaped silhouettes, turbocharged ambition, and the unapologetic embrace of design excess, these machines were born at the crossroads of analog grit and digital possibility.

Developed in collaboration with the Petersen Automotive Museum, the book combines archival imagery, cultural commentary, and curatorial insight to celebrate a misunderstood chapter in automotive history. It captures the spirit of an era where pop culture, performance, and personality collided, leaving behind tire marks that still matter today.

 
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Sharp cultural commentary that connects car design to broader shifts in identity, media, fashion, and technology.

Photo: MITOKINO, Courtesy of Petersen Automotive Museum, Neon Rides

Visual storytelling that blends archival photography, period ephemera, and pop-cultural references to capture the full aesthetic impact of the Rad Era.

Photo: MITOKINO, Courtesy of Petersen Automotive Museum, Neon Rides
A curated selection of the boldest, weirdest, and most culturally significant vehicles of the 1980s and 1990s.
Drive Different
Drive Different
$90
Porsche 911
Porsche 911
$50
The Germans – Beautiful Machines
The Germans – Beautiful Machines
$90
The Americans – Beautiful Machines
The Americans – Beautiful Machines
$90
Photo: MITOKINO, Courtesy of Petersen Automotive Museum, Neon Rides
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