This is a price increase email :/

I’m reaching out today to let you know that we’ve made the decision to increase our prices. Starting next Monday, Jun 13th, our bottle price will go up from $33 to $38 per bottle and $4.50 to $5.00 per spritz can.

This change will help us navigate rising ingredient, production, and shipping costs happening throughout all industries, so we can keep bringing you the bottled bitterness you know and love. 

I created Ghia on the belief that a good drink has the power to bring people together. Every day, my team and I work towards taking back the word drinking from alcohol in a way that is thoughtful and approachable. To stay true to this commitment, here are some steps we are taking to offset this price increase for you:

• We recently launched our “First Sip Kit” - a $50 package with a half bottle and a little bit of everything Ghia for those of you who want to try us.
• Our subscription discount will go up from 10% to 15%, and we’ll be grandfathering all existing subscribers into the lowest price. That’s all things Ghia on tap, at your doorstep, every 2 or 4 weeks or whenever you want, really.
• We have been working on concentrating our apéritif more, from 10 servings glasses of Ghia per bottle to 15. The updates will be taking place later this summer.

The privilege of watching this community grow is what keeps our glass full. Thank you for taking a chance on a non-alcoholic apéritif considered ‘more bitter than a bad divorce.’