🏥 Gen Z's new dream job is...

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👔 If you manage a team of one or two people, you might be on the chopping block.

👀 Psst. If your company doesn't offer mental health benefits, Talkspace Self Serve is worth sending to your HR team.*

💸 This woman quit her corporate job due to burnout. Now she makes $4K/month on her side hustles.

🤔 Even if kids aren’t part of your five-year plan yet, you should know about “power pauses.”

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Young Adults Have a New Dream Job, and It's Not “Influencer” 😮

According to PacSun's second annual Youth Report—conducted with analytics firm GlobalData, surveying over 6,000 Americans ages 11 to 24—being an influencer is no longer the top career choice for young people. 

Last year, "influencer" topped the list at 22.2%, well ahead of healthcare careers at 19.4%. This year, the numbers flipped: interest in influencer careers slipped to 18.8%, just barely edged out by healthcare at 19%.

So, what does this tell us about the current state of the job market?

It’s fascinating because influencing has always been perceived as one of the "easy" jobs. What’s so hard about getting paid to film your life and upload it to the internet? 

But that’s not the case. Being an influencer means being a one-person business entity—except the product is you. You’re always on the clock, since your personal life is the content. Every post is open to public scrutiny and online vitriol, and there's no HR department to shield you from it. You're negotiating your own brand deals and contracts, often without an agent or manager, all while chasing an algorithm that can tank your income overnight with zero warning. And unlike a traditional job, there's no steady paycheck, no benefits, no PTO, and no safety net if it all falls apart. 

Meanwhile, healthcare, often perceived as one of the hardest jobs, is having a real moment of stability. According to the Bureau of Labor Statistics, six of the ten fastest-growing U.S. jobs over the next decade fall under healthcare and social assistance—led by nurse practitioner roles, which are projected to add nearly 138,000 jobs by 2035. 

It's also one of the few sectors considered relatively resistant to AI disruption, unlike fields like data science and computer research, which the BLS flags as having "very high" AI exposure.

So maybe this generation is ready to prioritize stability over virality. And after watching the influencer dream lose some of its shine, honestly? Who can blame them?

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🧴 You already know and love Briogeo (their talc-free dry shampoo is elite!), but did you know that the founder, Nancy Twine, launched a new haircare brand? Soulstice is all about hydration (we need to get our hands on the Buttersilk™ Restorative Mask)—and it’s actually affordable.

✍️ Copywriter, Ralph Lauren

🎵 Coordinator, Visual Creative, Universal Music Group

🎬 Manager, Business & Legal Affairs, Nonfiction Series, Netflix

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