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Victoria here, Girlbossā executive editor. š |
As a non-drinker, I have loved watching Ghia's growth from a niche non-alcoholic aperitif to a beloved brand now sold in 1,600+ stores, bars, and restaurants across the U.S. and Canada. The woman behind it all is MĆ©lanie Masarin, whose love for the drink was inspired by long, lingering summers in the South of France. Le sigh! š¹š«š· |
Below, Masarin talks about why she turned down Harvard Business School (and a $1 billion exit š®), the productivity hack that's changed how she structures her whole day, and why she doesn't think she'll ever feel like she's "made it." |
Other stuff the Girlboss team is yapping about on Slack: |
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š¼ Job of the day: Cool side hustle alert! Born Social (a global social media agency) is hiring Content Creators (UGC) across the U.S. to film TikTok/Instagram/Shorts content for brands. Think: talking to camera, product demos, street interviews, and more. A great way to beef up your social media portfolio! 𤳠|
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MĆ©lanie MasarinĀ is the founder and CEO ofĀ Ghia, a non-alcoholic aperitif designed to change the way we think about drinking and socializing. Ghia was inspired by the summers enjoyed with her family in the South of France near the Mediterraneanāmoments spent entertaining friends, cooking together, and having conversations that lasted until dawn. Ghia is meant to create an aperitivo hour that, like those childhood memories, invites everyone to the table and transports you to a place of simple pleasures and connection without numbing the night. She is also theĀ author of Riviera: Recipes from the Coast of France and ItalyĀ and Night Shade on Substack. |
š° What does being ambitious mean to you? |
āHaving big dreams and being really clear about what it's going to take to achieve them! Wanting big career goals often means leaving a different life behind and not being scared of what people will say about it. As women, especially in Europe, we're not taught about moneyāweāre taught not to talk about money, and time is money. My biggest regret is not becoming financially literate sooner (Iām working hard to catch up š). Putting wealth, financial literacy, and ambition at the center of female education is something I will continue to advocate for!ā |
š What's something you'd tell your younger self just starting out in their career?Ā |
āWorry less! Iām sure many people say that. From a young age, I was a girl with a plan. Of course, nothing ever went according to plan, but I learned that the pivots in life that you don't plan for are often the most fruitful and rewarding. I probably would have trusted the universe a little bit more, maybe even enjoyed a little more. Building more fun into the hard work is a big priority for me these daysāhow you spend your days is how you spend your life.ā |
š¼ What did you have to say no to in order to get where you are?Ā |
āI had to say no to Harvard Business School. I got accepted right after leaving my banking job, but by then I had a new role I really loved that was a real challenge for me, and I wanted to rise up to it. I knew going to HBS would be an amazing experience, but it wouldāve set me back financially with tons of loans, so I reluctantly let it go. When I left Glossier, I also turned down two CEO roles. One of those companies is no longer in business; the other exited for $1 billion. You can always wonder, but I'm happy I stuck to my guns.ā |
šļø What's an underrated productivity hack?Ā |
āI won't say AI, even though I think women need to talk about AI way more, and I've been using it a lot to do more with less. In general, I really try to optimize for the times of day when I'm clearest. Meetings tend to drain my energy, so all thinking, planning, writing, and creative work happens before them. Meetings go in the afternoon, and more mindless work happens at night. It's been a complete game changer. I'm able to do so much more and show up better for my team because of it.ā |
š What's the moment you thought to yourself, "I made it?" |
āI don't think I'll ever think that I made it. My mom calls me l'Ćternelle Insatisfaite (āthe eternally dissatisfied womanā), and for good reason. As soon as I achieve something, I take zero minutes to celebrate and want to do more. I love evolving and learning new things. The other thing is, just because you see a brand on shelves āeverywhereā doesn't mean the founder has made money from it yet or can stop. The middle part is often the hardest, and until I āmake it,ā I am trying to enjoy the journey!ā |
Who should we feature next? Drop your ideas here. |
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