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TL;DR Fridays by Glass Digital - THE BIGGEST SEO CHALLENGES YOU'LL FACE IN 2024 – TL;DR Fridays Issue 53


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Find out why it's a tough year for SEO workers. Plus, more Google volatility, the latest in AI, and how much Facebook Ads are costing you this year.
 

TL;DR Fridays by Glass Digital

 

THE BIGGEST SEO CHALLENGES YOU'LL FACE IN 2024 – TL;DR FRIDAYS ISSUE 53  21st June 2024

 
News

News

 

Google Father's Day Weekend Search Ranking Volatility Update

On Father's Day, there were some pretty significant ranking fluctuations and volatility within the Google Search results over the course of the day. Yep, yet another big Google weekend update of sorts - of course - not confirmed by Google.

seroundtable.com

 
 
SEO

SEO

 

Google Explains When A Spike In Crawling Is Bad

Google's Gary Illyes posted on LinkedIn with two common examples of when a spike in Googlebot activity, crawling, is a bad thing. The short answer is when Googlebot gets to crawling an infinite section of your site (like calendar pages that goes on forever) and when your site is hacked with a ton of new hacked pages.

seroundtable.com

 

The 6 Biggest SEO Challenges You'll Face in 2024

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year.

ahrefs.com

 

So Long, SERPs: Are Marketers Ready for AI Search?

Consumer trust in AI search grows, with 41% likely to use AI tools for purchases, signaling a shift in search habits.

digitalinformationworld.com

 
 
PPC

PPC

 

Meta Unveils AI Chatbots and Business Messaging Tools 

Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.

searchengineland.com

 
 
Paid Social

Paid Social

 

How Much Do Facebook Ads Cost in 2024?

How much do Facebook ads really cost? Read on for 2024 benchmarks and tips to get the most out of any budget.

hootsuite.com

 
 
Affiliate Marketing

Affiliate Marketing

 

What Google’s Latest Search Updates Mean for Coupon Publishers

Google’s latest search algorithm update has rolled out globally with some affiliate businesses dramatically impacted by the changes. May’s site reputation abuse update focuses on specific types of activity it targets and states it will remove low-quality or duplicated content, designed to manipulate search results.

theapma.co.uk

 
 
Content Marketing

Content Marketing

 

SCAMPER Your Way to Better SEO and Content Marketing Ideas

A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).

searchengineland.com

 

The Top Types of AI-Generated Content in Marketing

Content creation is much easier with AI. Explore the top types of AI-generated content in marketing from new data, and see how you can benefit from it.

hubspot.com

 
 
Link Building

Link Building

 

How to Do Email Outreach in 5 Simple Steps

Learn how to effectively use email outreach to build links and promote your content. Five simple steps to get started.

buzzstream.com

 
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