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New in: Pride Collection 🌈 See the World Your Way

Bold frames for self-expression — plus 40% off your order


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Bold frames for self-expression — plus 40% off your order
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Glasses Direct
SUNGLASSES MEN WOMEN Home Trial HOME TRIAL
UP TO 40% OFF YOUR ORDER*
+ free delivery
SHOP NOW WITH CODE 40MAY
New in: Pride Collection
See the world your way.

This Pride, choose frames that let you express yourself with confidence — bold styles designed to stand out and feel like you.
The Collection
Notice
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Smiling man with a beard and arm tattoo, holding up The Collection Notice multi-coloured cat-eye glasses against an orange background
From colour-pop finishes to statement shapes, every pair is made to be seen and worn your way.
The Collection
Nobel
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Smiling woman with pigtails, wearing The Collection Nobel multi-coloured rectangular glasses, against a teal background
And with £2 from every pair going to anti-abuse charity Galop, your choice gives back too.
The Collection
Now
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Frames start from £39, with 40% off your order and free delivery using code 40MAY.*
SHOP THE COLLECTION
Virtual try-on
See your favourite frames on your face in seconds. No guessing — just instant try-on. 
TRY IT NOW
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Save 49% vs high street
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*Offer terms: Discount code 40MAY applied at checkout gives up to 40% off your order (frames & all lenses) plus free delivery when spending at least £30. For some frames marked as Premium Designer and any lenses added to them, the discount is limited to 20%. The brands limited to 20% off are: Burberry, Coach, Dolce & Gabbana, Emporio Armani, Jimmy Choo, Michael Kors, Oakley, Polo Ralph Lauren, Ralph, Ray-Ban, Swarovski, Tiffany and Vogue. Offer cannot be used in conjunction with any other discount codes. Offer also doesn't apply to Persol frames and items already marked down/on sale. Offer expires midnight 31/05/2026. Most orders arrive within 7–14 days, depending on the complexity of your prescription. Some complex prescriptions could on occasion take a few days longer, although we work hard to ensure dispatch as soon as possible after our opticians have authorised the order.

Glasses Direct - VAT Number: 332 0016 67
Registered at Level 2, The Kensington Building, 1 Wrights Lane, London, W8 5RY, England.
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