how to read a skincare ingredient list 🗒️

and why most brands make it hard.

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July 14, 2026 11:37am EDT

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You deserve to know what's in your products.

Ingredient lists leave out the most important part.

Brands can list ingredients from highest to lowest concentration, but anything at 1% or less can appear in any order. That means a trendy ingredient like niacinamide or vitamin C can sit near the top of the list without telling you if it’s 10% or 0.1%. There’s no way to know if there’s enough of it to make a difference.

Our Nothing to Hide Ingredient List discloses the exact percentage of every single ingredient in the formula. Not just what’s in it. How much. It’s on every product carton and product page so you always know exactly what you’re putting on your skin.

When you know the percentages, you can make real decisions about what you’re buying. No guessing. No marketing spin. Just the full formula, out in the open.

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